How Big Of a Tradeoff is Hiring Top Talent During Scaling?

How Big Of a Tradeoff is Hiring Top Talent During Scaling?

Growth Newsletter: https://levelingup.beehiiv.com/subscribe On this episode of Marketing School, Neil and Eric break down how to hire A players while scaling, why downturns are the best time to weed out poor performers, and how founder mindset drives culture, acquisitions, and growth. They share real stories from NP Digital, top-grading their team, fixing broken agency cultures, and personally jumping into big sales deals to set the standard for hustle. Hosted by Neil and Eric, this one is all about talent, leadership, and what it really takes to grow a company that actually performs. Chapters: (00:00) Scaling, turnover, and growth milestones (00:37) Hard times reveal true performers (01:02) Vinod Khosla’s hardest-work question (01:30) Why Neil turned down CMO role (03:56) Entrepreneur vs hired gun mindset (05:45) Keeping or exiting founders after acquisitions (07:59) Fixing misaligned agency cultures (11:00) Hiring standards and A-player focus (14:53) Top grading and raising the talent bar (17:39) How Neil allocates founder time (19:34) Founder-led enterprise and franchise sales (23:45) Leading by example and final thoughts 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

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Pricing and Retention Strategies (led by Patrick Campbell) #2249

Pricing and Retention Strategies (led by Patrick Campbell) #2249

In episode #2249 we hear another session from the Leveling Up Founders Event where Patrick Campbell talks on the topic of pricing and retention strategies. Patrick recently sold his company ProfitWell...

15 Okt 20228min

Ultimate Hot Seat Session with Eric and Neil #2248

Ultimate Hot Seat Session with Eric and Neil #2248

In episode #2248, we do an ultimate hot seat session with Eric and Neil. Tuning in, you’ll get a firsthand look at our Leveling Up Founders Event and get a feel for our Mastermind environment. Neil an...

14 Okt 202214min

What's Happening with Marketing in this Economy #2247

What's Happening with Marketing in this Economy #2247

In episode #2247, we talk about what is happening with marketing in this economy. The current economic instability and downturn that we are seeing on a global level is influencing many big companies t...

13 Okt 20225min

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

Advanced Hiring Techniques: How The Best CEOs Create An Unfair Advantage with Ayman Abdullah #2246

In episode #2246, we hear from Ayman Abdullah on advanced hiring techniques and how the best CEOs create an unfair advantage. Ayman is the former CEO of AppSumo where he helped take the company from $...

12 Okt 20228min

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

Are Reels Dead? TikTok Users Spend More Than 10x Time Watching Videos Per Day Vs Reels #2245

In episode #2245, we investigate whether Reels are dead, in light of the recent statistics that are available. Even if numbers are down for Instagram videos, that does not necessarily mean you should ...

11 Okt 20226min

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi  #2244

Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi #2244

In episode #2244, we get together with Leila Hormozi, Managing Partner and COO at Acquisition.com to unpack operating lessons she’s learned from building the $110M Acquisition.com machine. Tune in to ...

10 Okt 202214min

Here's How Starbucks Is Embracing NFTs #2243

Here's How Starbucks Is Embracing NFTs #2243

In episode #2243, we talk about how Starbucks is embracing NFTs! From new loyalty rewards and increased opportunities for creative marketing, there are a lot of lessons to be learned from Starbucks' r...

9 Okt 20227min

Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

Building a 10M Monthly View Content Machine (led by Codie Sanchez) #2242

In episode #2242, we hear from Codie Sanchez about building a 10 million monthly-view content machine. In this session from a Leveling Up Founders Event, Codie shares how she went from a following of ...

8 Okt 20229min

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