777 | AI/SEO News from the EDGE | Week of 12.1.2025

777 | AI/SEO News from the EDGE | Week of 12.1.2025

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry.

Erin Sparks, Crystal Carter, and Jacob Mann break down what Adobe's $1.9 billion move means for marketers and explore how WIX is upping its AI tools, accessibility, and agentic web readiness. The crew also spotlights ChatGPT's rumored ad features, Google's continued experimental AI Mode ads, and the EU's Digital Omnibus, raising stakes for marketers everywhere.

A side story on the dangers of AI SEO spam highlights how black hat tactics are evolving, bringing back old-school manipulation in a new LLM-driven context. The panel ponders whether brands and platforms are ready for the next frontier of search and content integrity.

News from the EDGE:

  • [00:07:55] Official: Adobe is acquiring Semrush for $1.9 billion
  • [00:16:49] GSC has Annotations! Hoorah! Finally!
  • [00:21:16] EU's Digital Omnibus and cookie consent - what you need to know

AI / SEO News Segment:

  • [00:23:26] EDGE of the Web Sponsor: Site Strategics
  • [00:25:11] Gemini 3 refused to believe it was 2025, and hilarity ensued
  • [00:32:17] ChatGPT Ads potential leaked
  • [00:39:55] EDGE of the Web Sponsor: WAIKAI
  • [00:41:29] Google Ads begin surfacing inside AI Mode as tests expand
  • [00:45:52] AI Shopping Research
  • [00:52:04] AI Poisoning: Black Hat SEO Is Back

Thanks to our sponsors!

Follow Us:

Avsnitt(844)

News from 346 with Britney Muller

News from 346 with Britney Muller

Update Your Local Listings if Affected by COVID-19 For companies with a Google My Business listing, Google is asking everyone to make sure their open hours and other information is accurate if COVID-1...

13 Mars 202015min

346 | SEO for 2020 with Britney Muller

346 | SEO for 2020 with Britney Muller

This week's featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches...

10 Mars 20201h

News from 345 with Chuck Fields

News from 345 with Chuck Fields

Are Your WordPress Plugins Being Hacked? There has been an uptick in hacker attacks against WordPress sites, and the common thread running through them is the exploitation of security flaws in at leas...

9 Mars 202012min

345 | Podcasting your Passion with Chuck Fields

345 | Podcasting your Passion with Chuck Fields

This week's featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-size companies ...

9 Mars 20201h 4min

News from 344 with Sherry Bonelli

News from 344 with Sherry Bonelli

New Image License Metadata at Google Beta testing is now underway at Google on new ways to display licensing information for material appearing in Google Images. 75 Million Google Maps Reviews GONE vi...

26 Feb 202017min

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli

344 | 7 Steps to Optimize Google My Business with Sherry Bonelli

Claiming your Google My Business is a great way to start optimizing a FREE listing Google provides a lot of companies. If your business has a location address and a phone number then you might already...

25 Feb 20201h 2min

News from 343 with Susan Wenograd

News from 343 with Susan Wenograd

YouTube is Beta-Testing New Viewer Applause Feature For now creators have to be invited by YouTube to test the new content monetization product, but it lets users support a video by paying $2 to put a...

19 Feb 202018min

343 | Mastering Instagram Story Ads with Susan Wenograd

343 | Mastering Instagram Story Ads with Susan Wenograd

When it comes to ad success, it's important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success tha...

18 Feb 202056min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
svd-tech-brief
fill-or-kill
bathina-en-podcast
lastbilspodden
borsmorgon
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
affarsvarlden
rss-borslunch
rikatillsammans-om-privatekonomi-rikedom-i-livet