We Put the *Most* Viral Beauty Products of 2025 to the #DamnGood Test

In this #DamnGood review episode, we’re testing the most viral products to hit our feeds this year. From a $6 drugstore cheek stain to celebrity launches and a $400 fragrance, we determine once and for all: are they really #DamnGood – or just hype?

But first, we have a PSA "phone-a-friend" in partnership with the Personal Care Products Council (PCPC) to chat with toxicologist Dr. Kimberly Norman about the potential risks associated with counterfeit beauty products.

We break down:

• Our honest review of the Natasha Denona Hy-Glam Hydrating Serum Foundation – is this actually the best foundation of the year? Plus, our take on the Tarte CC Under Eye Corrector.
• The truth about Mikayla Makeup’s POV Beauty Lip Ampoule & AMP Kit. We test the longevity, texture, and why this launch has been so polarizing on TikTok.
• $6 Dupe vs. Designer: The viral ELF Sheer For It Blush Tint is the affordable dupe for Benefit Benetint – we compare the wear, pigment, and application tips.
• Primer showdown! Reviews of the Maybelline Poreless Jelly Primer and the viral hit Grown Alchemist Primer (millions of views!).
• Primo supremo? Does the Dua Lipa Augustinus Bader Ula line live up to the hype? Plus, our take on the esthetician-beloved Ziip Dot Nano-current Acne Device
• Fragrance fever? Carlene tries out the highly sought-after (and highly priced) white floral scent Parfums de Marly Valaya Exclusif.

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

Related episodes like this:

• Meet The TikTok-Famous Makeup Artist Who's Single-Handedly Making Beauty Products Go Viral, Mikayla Nogueira
• Is This $265 “Self-Healing” Face Cream Really The GOAT? An Augustinus Bader Explainer
• TikTok-Viral Fragrances, Are They Worth The Money? Ft. Emma Vernon Host of The Perfume Room Podcast

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Personal Care Products Council

For more information on #BuyNoLie, learn the truth by going to BuyNoLie.com. Spread the word and tell your friends and loved ones!

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya


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