Ep1167: Daniel Adix: The Recovery Rebrand
20MinuteLeaders3 Dec 2025

Ep1167: Daniel Adix: The Recovery Rebrand

Growing up in Wisconsin’s drinking culture, Daniel Adix launched LiQure to help people “feel good the next day.” After discovering DHM and developing a gummy-based recovery supplement, he navigated taste issues, manufacturing resets, FDA compliance, and the realities of CPG distribution. Rather than chasing ads, he built LiQure through festivals, bars, and targeted retail—landing Foxtrot Chicago as an early anchor. Daniel frames LiQure not as a party hack but as a performance-enhancing recovery brand that supports real-world consumers and modern wellness routines.

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BetterHelp is the world’s largest counseling service. They connect people facing life's challenges with a counselor from their network of licensed, accredited, and board-certified therapists. Each mon...

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