Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Why Architects Need to Think Like Influencers: Marketing Secrets Revealed

Join Stephen Drew on this detailed live stream covering essential marketing strategies for 2026 and beyond. Drawing from years of experience, mistakes, and successful tactics, the host shares valuable insights on building both personal and professional brands.


Whether you're looking to enhance your online presence on LinkedIn or Instagram, or you aim to become a social media influencer, this episode provides actionable tips. Learn about the importance of targeting your audience, leveraging precedents, staying consistent, and closing sales effectively. Plus, get tips on using AI and automation to streamline your marketing efforts.


Don't miss this comprehensive guide to mastering marketing in a busy, ever-evolving space.

00:00 Welcome to the Livestream
00:04 The Importance of Marketing
00:55 Personal and Professional Branding
01:18Presentation Preparation
02:17 Becoming a Social Media Influencer
03:25 The Reality of Being an Influencer
05:19 Core Lessons for Aspiring Influencers
05:36 Lesson 1: It's Not About You
10:08 Lesson 2: Everything is a Marketing Precedent
13:51 Lesson 3: Consistency is Key
19:36 Lesson 4: Always Be Closing
20:09 Building Client Relationships
20:52 The Importance of Always Closing
22:41 The AIDA Framework Explained
27:01 Marketing Rule: Not Perfect, Just Post
32:32 Leveraging AI and Automations
35:30 Inspiration and Final Thoughts

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Reimagining Workplaces: Exploring the Future of Office Design with Hollie Welch at dMFK

Reimagining Workplaces: Exploring the Future of Office Design with Hollie Welch at dMFK

Join us in a fascinating discussion with Hollie Welch, Associate Director at DMFK Architects, as she delves into her journey in architecture, starting from her studies in Northumbria University to her...

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How BIM is Changing Landscape Architecture: A Conversation with Alejandro Gatica at Gillespies

How BIM is Changing Landscape Architecture: A Conversation with Alejandro Gatica at Gillespies

Exploring BIM for Landscape Architecture with Alejandro GaticaIn this episode, Stephen Drew hosts a discussion with Alejandro Gatica, a seasoned architect and BIM manager from Gillespie's. They delve ...

20 Jan 202549min

BIM-ing Innovation: How Alfonso Monedero Bridges Tech and Creativity at Heatherwick Studio

BIM-ing Innovation: How Alfonso Monedero Bridges Tech and Creativity at Heatherwick Studio

Exploring the Unconventional Career in BIM with Alfonso Monedero from Heatherwick StudioIn this episode, we step inside an aesthetically pleasing office to chat with Alfonso Monedero, head of BIM at H...

16 Jan 202548min

From Setbacks to Success: Ste Taylor’s Journey to Head of Design at Turley

From Setbacks to Success: Ste Taylor’s Journey to Head of Design at Turley

Ste Taylor’s career path is anything but traditional—starting in architecture, navigating difficult times and redundancies before ultimately rising to Head of Design at Turley. In this episode, we div...

13 Jan 202551min

Breaking the Architect Mold: Enrique Soler’s Shift to Interior Design at Willmott Dixon Interiors

Breaking the Architect Mold: Enrique Soler’s Shift to Interior Design at Willmott Dixon Interiors

Ever feel like you're stuck on the traditional architect path? Enrique Soler from Willmott Dixon Interiors is here to show you why playing it safe might be holding you back. We’ll get into the nuts an...

6 Jan 202542min

Designing Without Limits: Lessons from the Ultra-Luxury World, ft Victor LG at HBA

Designing Without Limits: Lessons from the Ultra-Luxury World, ft Victor LG at HBA

Originally from Spain, Victor shares his journey from studying architecture in Madrid to becoming the Design Director of HBA Residential in Singapore. Discover the nuances of designing for luxury clie...

30 Dec 202433min

Switching Careers from Architecture to Real Estate: Ft. Aqeel Sourjah at Quadrant Estates

Switching Careers from Architecture to Real Estate: Ft. Aqeel Sourjah at Quadrant Estates

Aqeel Sourjah joins us to chat about his journey from architecture to managing major ESG-driven office developments at Quadrant, including YY London in Canary Wharf and OSMO in Battersea. With a backg...

23 Dec 202448min

Is an Architecture Apprenticeship Right for You? Insights from the Experts & Graduates

Is an Architecture Apprenticeship Right for You? Insights from the Experts & Graduates

We’re diving deep into the world of architecture apprenticeships with the team behind the Architecture Apprenticeship Handbook. Join us as we sit down with Daniel Goodricke, Luke Murray, and Laura McC...

16 Dec 202458min

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