Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin
Ad Age Insider5 Dec 2025

Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin

Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape.

Dig deeper on the topics mentioned in this week's episode:

~Watch Brian and Ewan's day-one Omnicom takes on Breaking & Entering

~Everything to know about the Omnicom-IPG deal

~Inside Omnicom's new structure

~Top execs to know at new Omnicom

~Omnicom & IPG's joint Kenvue pitch

~The details on Havas and Horizon's joint venture

~Wpromote acquires Giant Spoon

~Inside Just Born's account review

~Recapping Publicis' acquisitions of Captiv8 and Influential

~Rewind: the failed Omnicom-Publicis merger

Avsnitt(185)

The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

The Super Bowl ad formula and Olympics marketing trends, with Tim Nudd and Jon Springer

The countdown to Super Bowl Sunday is on. Creativity Editor Tim Nudd and Senior Marketing Reporter Jon Springer discuss the formula for a timeless Super Bowl ad, how marketers are approaching televise...

6 Feb 26min

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett

Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, h...

30 Jan 26min

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer

Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to ...

23 Jan 24min

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli

After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they...

16 Jan 27min

2026 marketing predictions: Ad Age reporters on industry trends and pivots

2026 marketing predictions: Ad Age reporters on industry trends and pivots

On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry....

9 Jan 22min

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Laid off from an agency? What to do now and next, with Lindsay Rittenhouse

Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provide...

19 Dec 202522min

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli

Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their o...

12 Dec 202525min

Populärt inom Politik & nyheter

aftonbladet-krim
motiv
rss-krimstad
p3-krim
fordomspodden
flashback-forever
rss-viva-fotboll
spar
svenska-fall
aftonbladet-daily
rss-sanning-konsekvens
rss-vad-fan-hande
svd-dokumentara-berattelser-2
olyckan-inifran
grans
rss-aftonbladet-krim
rss-frandfors-horna
dagens-eko
rss-krimreportrarna
svd-ledarredaktionen