Rob Fitzpatrick, John Rizzo & Brock Felt: How We Built a $1B Tequila Brand | DSH #1534

Discover how Naked Diablo is shaking up the tequila world! 🌎 In this episode of Digital Social Hour, Sean Kelly chats with Brock, John, and Rob about their journey in building a $1B tequila brand from scratch. 🍹 From accidental beginnings to crafting premium flavors like coffee, vanilla, and cinnamon, this story is packed with valuable insights into the booming tequila industry. Learn how they’ve expanded globally, landed in major markets like Florida, Las Vegas, and Europe, and even created a documentary, "How to Build a Billion Dollar Brand," now streaming on Amazon Prime! 🎥

Get an insider look at their innovative strategies, from navigating trademark challenges to using volcanic water and aged barrels for unmatched quality. Plus, hear about their partnerships with top venues like Ritz Carlton and Caesar's properties, their award-winning distillery, and how they’re competing with celebrity brands like Casamigos and Teremana.

Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Cheers to success and great tequila! 🥂

CHAPTERS:

00:00 - Intro

00:48 - Naked Diablo Tequila Origins

06:59 - Trulife Overview

07:32 - Global Tequila Market Growth

10:53 - Naked Diablo Documentary Awards

12:52 - Best Tequila Brands Comparison

14:10 - Building a Billion Dollar Brand

16:00 - 21 Seeds Diageo Investment

17:00 - Naked Diablo Distribution Strategy

17:40 - Charity Events with the Trumps

18:20 - Naked Diablo Coffee Tequila

21:05 - Aging Tequila Flavor Benefits

23:00 - Naked Diablo Legal Name Battles

25:15 - Las Vegas Marketing Strategy

29:45 - Where to Buy Naked Tequila

33:33 - Tequila Market Growth Insights

35:33 - Closing Remarks

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BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com

GUEST: Rob Fitzpatrick, John Rizzo & Brock Felt

https://x.com/robfitz

https://www.instagram.com/robfitzpatrick_

https://www.instagram.com/brockfelt

https://www.instagram.com/jriz001

SPONSORS:

THERASAGE: https://therasage.com/

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The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team.

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