Coffee Quality, Part 2: How “quality” became a myth

Coffee Quality, Part 2: How “quality” became a myth

If you ask two specialty professionals what makes a high-quality coffee, you’ll likely get a surprisingly consistent answer: clean, sweet, juicy, bright. To an outsider, they would be forgiven for thinking coffee quality is universally defined.

But the truth is more sober.

In this episode, we examine how a simple cupping form helped create a universal idea of quality. We then look at the evidence that, in fact, it’s just the personal preferences of a small group of people masquerading as universal quality.

Please support my work directly at Ko-fi.com/FilterStories

Other ways you can help:

Leave a 5 star rating on Spotify Follow me on Instagram and tag me in an Instagram story Write a review on Apple Podcasts

Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter

Go deeper into the story of quality:

2004 cupping form from the Specialty Coffee Association of America

SCAA Coffee Cuppers Handbook (4th edition, 2011)

Cup of Excellence cupping form

Kenneth Liberman's book, "Tasting Coffee: An Inquiry into Objectivity"

SCA's video series on the CVA presented by Peter Giuliano

Check out Standart, the award-winning coffee magazine. Get a free magazine and a free bag of coffee by clicking here. How does Perfect Moose detect what kind of milk is in the pitcher? Click here to find out. What kind of racing car does the Gaggia Classic GT home espresso machine remind you of? Use discount code FS202610 to get 10% off. What does the Marco MilkPal look like to you? WALL-E? Something Steve Jobs would be proud of? Check it out here.

Avsnitt(75)

Unseen Bean: Part 2

Unseen Bean: Part 2

Gerry's cafe failed. We investigate why by putting ourselves in Gerry's shoes and experiencing the coffee world as a blind man. ——————————— Gerry’s roastery: http://www.theunseenbean.com/ More Pi...

1 Juli 201921min

Unseen Bean: Part 1

Unseen Bean: Part 1

Gerry has a disability that keeps 2 in 3 adults out of full time work. But Gerry demolishes expectations over and over again. ———————————— Gerry’s roastery: http://www.theunseenbean.com/ Sign up...

18 Juni 201922min

Venezuela

Venezuela

What do you do when you want to buy a cafe but your country is collapsing around you? ———————————— If you haven't already, please subscribe to the show and review us on iTunes! www.itunes.apple.com/...

14 Maj 201922min

Stateless

Stateless

Mikhail is a specialty coffee barista. But he’s stuck on an island in the middle of the Pacific Ocean. He doesn’t want to be there and he’s trying to get off. But he can’t. There are boats and plan...

12 Apr 201931min

Sofía

Sofía

What were your dreams at 16? Sofía lives on a remote coffee farm in Nicaragua and hers is to be a great english translator. But Sofía needs school and a lot of luck. Every morning in her blue and...

10 Mars 201930min

Aquiares

Aquiares

In Central America, you can’t tell the story of coffee without mentioning war. This is Alfonso. He's hugged Fidel Castro and President Reagan chartered a private plane so he could attend a photoshoo...

12 Feb 201937min

Tito, the Panamanian rebel

Tito, the Panamanian rebel

Tito lives on a mountain in Panama, is a rebel and doesn’t listen to anyone. Which is why he makes a terrible decision: he buys a coffee farm instead of getting an education. Tito is now stuck, chai...

8 Jan 201930min

Amish

Amish

Raymond's family want him to spend his life using a horse instead of a car, to live off the grid and have little contact with the outside world. But young Raymond is curious and explores the outside ...

2 Okt 201837min

Populärt inom Vetenskap

p3-dystopia
svd-nyhetsartiklar
dumma-manniskor
pojkmottagningen
allt-du-velat-veta
det-morka-psyket
kapitalet-en-podd-om-ekonomi
rss-ufo-bortom-rimligt-tvivel
rss-vetenskapsradion
rss-vetenskapsradion-2
sexet
medicinvetarna
halsorevolutionen
paranormalt-med-caroline-giertz
4health-med-anna-sparre
dumforklarat
rss-spraket
rss-broccolipodden-en-podcast-som-inte-handlar-om-broccoli
bildningspodden
hacka-livet