E6- 7 Steps To Fix Your Marketing Forever

E6- 7 Steps To Fix Your Marketing Forever

Donald Miller's "Building A StoryBrand" is the fourth book that makes it into my list of the best 10 books I believe every osteopath must read in order to make their dream career possible. I talk about the core principles and lessons and translate them into how you can apply them as an osteopath.

Talking about osteopathy the way we currently do will continue to keep osteopathy in the shadows of chiropractors, physiotherapists and other manual therapists because we can’t do one simple thing: Provide a crystal clear explanation about what we do in a way that makes people listen. Building a StoryBrand solves this problem using the most beloved form of connection in human history - through the art of story telling.

Alan Zaia is an Osteopath and the Founder and CEO of ⁠⁠⁠⁠⁠Osteohustle⁠⁠⁠⁠⁠. On a mission to bring osteopaths together to plan, build and grow your dream career.

Recommend a guest or book: alan@osteohustle.com

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Take the ⁠Osteohustle Quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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Avsnitt(24)

E23 - How To Be Bold When Others Are Cautious

E23 - How To Be Bold When Others Are Cautious

William Thorndike's "The Outsiders" is the 20th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the ...

19 Jan 202526min

E22 - Why You’re Unknowingly Making Bad Decisions

E22 - Why You’re Unknowingly Making Bad Decisions

Daniel Kahneman's "Thinking, Fast and Slow" is the 19th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk ab...

12 Jan 202529min

E21 - Shallow Work is Threatening Your Clinic’s Growth

E21 - Shallow Work is Threatening Your Clinic’s Growth

Cal Newport's "Deep Work" is the 18th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core princ...

5 Jan 202526min

E20 - The Truth About The Perfect Patient Experience

E20 - The Truth About The Perfect Patient Experience

Pat Flynn's "Superfans" is the 17th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about the core princip...

4 Mars 202428min

E19- Recession-Proof Your Clinic

E19- Recession-Proof Your Clinic

A practical recession guide for osteopathy clinic owners and associates. As the UK falls into recession, it's crucial for osteopaths—whether you’re a clinic owner with or without associates, or you’re...

25 Feb 202427min

E18- The #1 Reason Why Clinics Fail

E18- The #1 Reason Why Clinics Fail

Steven Bartlett's "The Diary of a CEO" is the 16th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about t...

18 Feb 202425min

E17- Everything We Know About Productivity Is Wrong

E17- Everything We Know About Productivity Is Wrong

Ali Abdaal's "Feel-Good Productivity" is the 15th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about th...

11 Feb 202425min

E16 - Why Osteopaths Need a Second Brain

E16 - Why Osteopaths Need a Second Brain

Tiago Forte's "Building A Second Brain" is the 14th book that makes it into my list of the best 20 books I believe every osteopath must read in order to make their dream career possible. I talk about ...

5 Feb 202423min

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