3 years of A Beginner's Guide to Design Thinking - reflections & celebrations.
Beginners Guide to Design Thinking14 Dec 2025

3 years of A Beginner's Guide to Design Thinking - reflections & celebrations.

Links to the listeners whose work we mentioned in the episode:

⁠Candor Dennis⁠ The Event Playbook Coffee Chats Series

⁠Liz Atkin⁠ Refreshing Comms

⁠Vaughan Broderick⁠ Innovation in Action waitlist

In this reflective episode, Lucy and Tracy celebrate three years of recording their award-winning design thinking podcast; sharing personal growth stories, podcast success', and lessons learned.

They engage with listener questions, discuss the importance of empathy in design thinking, and explore the future of the discipline, particularly in education and leadership.

The hosts also share humorous moments from their podcasting journey and reflect on the significance of external validation.

As they look ahead, Tracy expresses excitement for a new role, and Lucy shares details of her spin-off podcast 'Rebel by Design (Thinking)' which is released in January.

They continue to be positive as their work within the design thinking space evolves.

Key Takeaways:

  • The podcast has grown significantly, with audience growth and listener retention rates beyond anything they thought possible when they started this as a fun experiment!
  • Resilience and adaptability are key lessons learned over three years.
  • Empathy is crucial in design thinking and product development.
  • Design thinking principles need to be adopted for the benefit of the education and longevity sectors, and better career progression.
  • The importance of humor and fun in any journey.
  • External validation is not the primary focus; the message is what matters.
  • Their listeners ask the best questions!

These last 3 years have been a blast. Thanks for indulging us in our passion for design thinking. We hope you've learned a lot and, more importantly, are no longer design thinking...but design doing!


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