Beyond Better with Stacy Ennis10 Dec 2025

233. How to build a PR plan for your book

In this powerful conversation, I’m joined by Leah Paulos—founder of Book Publicity School and Press Shop PR—who brings more than 25 years of experience helping authors break through the noise and get meaningful media attention. If you’ve ever found yourself wondering where to put your PR energy, how to position your book, or what actually makes a launch successful, this episode is packed with clarity, strategy, and mindset shifts.

We dive into what’s changed in PR (hint: everything), where authors should focus their limited time and resources, and how to build a strategic, sustainable publicity plan that aligns with your goals—whether those goals are business growth, speaking, brand authority, or simply getting your book into more hands. Leah shares practical, doable steps, including how to reverse-engineer a PR plan by researching comparable titles, how to tie your expertise to timely news cycles, and why promoting your book is essential.

If you’re an aspiring or published author wanting to grow your influence, reach your readers, and launch with confidence, this episode will give you the road map you need.

Learn more about Leah:

Book recommendation:

The Sounds of Life: How Digital Technology Is Bringing Us Closer to the Worlds of Animals and Plants, by Karen Bakker
Areas of Fog, by Will Dowd

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