The Soft Skills in Finance for CFOs to Build Influence and Leadership with Rosemary Linden
FP&A Unlocked11 Dec 2025

The Soft Skills in Finance for CFOs to Build Influence and Leadership with Rosemary Linden

In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Glenn Snyder and Rosemary Linden to talk about the important role of FP&A in today’s business world. They share stories from their careers, including lessons learned from failures, unique requests they've received, and their experiences navigating the complex world of finance.

Glenn Snyder brings years of experience in finance and FP&A, focusing on budgeting, strategy, and improving financial processes. Rosemary Linden is the founder and president of Momentum CFO, where she provides fractional CFO services and FP&A consulting. With over 25 years in the industry, she recently won CFO of the Year from the San Diego Business Journal and is passionate about mentoring women in finance.

Expect to Learn:

  • How clarity, influence, and foresight define great FP&A work
  • The importance of empathy and communication in leadership roles
  • Real-world lessons from career failures and how to bounce back
  • Best practices for budgeting and data governance
  • How to make sure your financial forecasting is both transparent and trustworthy

Here are a few quotes from the episode:

  • “FP&A is all about helping leaders make better, faster decisions.” – Glenn Snyder
  • “The way you say things can matter just as much as what you say in FP&A.” – Rosemary Linden


Glenn and Rosemary shared valuable insights on the strategic role of FP&A, the importance of empathy in leadership, and how to learn from failures. Their stories and advice will help anyone in finance make a greater impact within their organization. Tune in for more practical tips on navigating the world of FP&A!


Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy


Follow Rosemary Linden:

LinkedIn - https://www.linkedin.com/in/rosemarylinden/

Company - https://www.linkedin.com/company/momentumcfo/


Follow Glenn:

LinkedIn - https://www.linkedin.com/in/glenntsnyder/


Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FP&A Certificate, take the quiz on Earmark and contact Paul Barnhurst for further details.


In Today’s Episode:

[02:04] – What makes great FP&A

[07:00] – Glenn’s career failure and lesson

[11:06] – Rosemary on empathy and tone in FP&A

[19:09] – Managing failure

[26:00] – Unusual FP&A requests

[38:40] – Streamlining budgeting and setting targets

[45:30] – Importance of data governance

[49:40] – FP&A’s role in raising capital

[54:35] – Final thoughts on FP&A’s impact

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