KPI Fireside: A Continuous Improvement Podcast15 Sep 2025

Cindy Deekitwong on How to Inspire Teams and Connect With Customers

In this episode of KPI Fireside, host Keith Norris sits down with Cindy Deekitwong, a global sales and marketing executive with over 20 years of experience across specialty chemicals, semiconductors, healthcare, and packaging.

Cindy explains why Lean is more than cost cutting. It is a culture of problem solving and continuous improvement. She highlights the importance of asking the right questions, listening to understand, and motivating teams by starting with “why.” Along the way, she offers powerful examples from manufacturing, medical devices, and packaging that show how small changes can create outsized impact.

🔻 Why value added vs. non value added thinking applies everywhere from gas stations to global supply chains

🔻 How “small is the new big” when it comes to culture change and quick wins

🔻 The leadership shift from telling to empowering and why listening is the first step

🔻 Why continuous improvement must expand beyond the shop floor into sales, marketing, and innovation

Whether you are an executive balancing growth and culture, a CI leader coaching teams, or simply curious about how to empower people for lasting improvement, Cindy’s insights will inspire you to look at your work through a new lens.

🔗 Connect with Cindy Deekitwong on LinkedIn: https://www.linkedin.com/in/cindy-deekitwong/

🔗 Explore Aperia Corporation: https://aperia.com/

🔗 Learn more about KPI Fire: https://www.kpifire.com/

🎙 Hosted by Keith Norris – https://www.linkedin.com/in/keithnorris/

🎧 Listen on Apple Podcasts, Spotify, YouTube, and everywhere you get your podcasts.

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