From Translations to Digital Marketing, then to Podcasting: Sonia Kampshoff & Working With Languages

In this first episode, I’m interviewed by podcast producer, Lucy Lucraft. We discuss my multilingual background, growing up speaking German and Italian, and how this foundation in languages shaped my career path from translations to digital marketing and then podcasting. I share my journey from being a translator and localization manager to specialising in digital marketing and advertising on Google and social media.

We delve into how cultural nuances are crucial in international marketing, the role of AI in the industry, and my experience working with technology companies. I also explain why I started this podcast: to explore the many ways people use their language skills in their professional lives.

Key Takeaways

• My professional journey began as a translator and localization manager, which gave me a deep understanding of the technical side of digital products.
• After moving into marketing while continuing to work with my languages, I now specialise in paid media (Google Ads and advertising on social media) which allows me to combine my interest in data and numbers with the psychology of consumer behaviour.
• Cultural and linguistic understanding is essential for effective international marketing, as direct translations for things like SEO often fail to capture local search habits.
• AI has been an integral part of digital advertising for a long time through features like smart bidding and retargeting, long before it became a mainstream topic.
• My goal for this podcast is to showcase the diverse career paths available to people with language skills, moving beyond traditional roles like translation and teaching.

About Sonia Kampshoff

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: Sonia Kampshoff
• Website: MorePerfect.Digital
• Instgram: WorkingWithLanguages

This episode was written and recorded by me and produced by Lucy Lucraft.

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