Is AI killing SEO? Semrush Spotlight with Andrew Warden
Uncensored CMO15 Dec 2025

Is AI killing SEO? Semrush Spotlight with Andrew Warden

Andrew Warden, CMO of Semrush, joins us to unpack how AI is reshaping search, and what it means for marketers heading into 2026. We discuss whether SEO is really “dead,” the biggest insights from Semrush’s new AI Visibility Index, and how different AI models surface and rank content across industries. Andrew also shares why brand and digital visibility matter more than ever, the growing importance of creators in AI-driven discovery, and practical advice for CMOs trying to stay ahead as search rapidly evolves.


This episode is brought to you by Semrush — your unfair advantage in digital brand visibility. From fast-growing teams to global enterprises, Semrush shows you where you stand, where you can win, and how to stay visible across AI Search and LLMs. With unrivaled data and real AI intelligence, Semrush helps you move faster, grow faster, and make sure your brand is the answer wherever customers ask.

Timestamps

00:00 - Intro
02:08 - How disruptive is AI for search in 2026?
04:19 - Is SEO dead now because of AI?
08:32 - Biggest surprises from Semrush’s new AI Visibility Index Report
11:04 - How different AI models treat different industries
13:05 - Understanding how AI ranks different sources
15:48 - Why content creators are important in the age of AI search
18:35 - Why you need to be failing fast in AI
21:10 - Why brand matters more in the age of AI
24:20 - Why digital brand visibility matters so much
26:28 - Advice for CMOs for getting on top of AI for search
30:21 - Is AI just making decisions for us?
33:19 - Why humanity, authenticity and emotion are more important than ever
36:12 - What is Semrush One?

Avsnitt(239)

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

How Diageo’s Joint Venture will transform Ciroc & Lobos 1707 - Nick Tran

Nick Tran, is the CMO and President of First Round, leading Diageo’s new joint venture with Main Street Advisors to oversee two of the world’s most culturally driven spirits brands: Ciroc and Lobos 17...

26 Nov 202552min

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard: Don’t Confuse S**t Ads For The Death Of Creativity

Nils Leonard, Uncommon Studio's co-founder and Creative Director is back, and the mic is hotter than ever. We're tackling why Uncommon is pushing the boundaries of out of home, including the divisive ...

19 Nov 20251h

Gary Vee on the most undervalued and overvalued media

Gary Vee on the most undervalued and overvalued media

Entrepreneur, investor, and VaynerMedia CEO Gary Vaynerchuk joins us from Wine Library to share his unfiltered take on marketing in 2025. We cover everything from spotting consumer trends to staying a...

12 Nov 202554min

Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara

Unreasonable Marketing - lessons from the creator of the world’s #1 restaurant - Will Guidara

Will Guidara is the author of Unreasonable Hospitality and co-founder of the world’s #1 restaurant, Eleven Madison Park. He joins us to share how lessons from hospitality can be a huge competitive adv...

5 Nov 20251h 12min

From Tech founder to solving the social media addiction crisis - Jess Butcher

From Tech founder to solving the social media addiction crisis - Jess Butcher

Jess Butcher MBE has built a career at the intersection of technology and consumer behaviour. She co-founded AR pioneer Blippar and has since turned her attention to a growing issue: how AI and social...

29 Okt 202558min

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

American Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers

Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for American Eagle. Craig reveals what really happened, wh...

22 Okt 202543min

David Droga: My greatest lessons from 37 years in advertising

David Droga: My greatest lessons from 37 years in advertising

After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, Song grew 8% to $20 billion in FY25, up from $19 bi...

15 Okt 20251h 11min

The behavioural hacks that create $Billion brands - Richard Shotton

The behavioural hacks that create $Billion brands - Richard Shotton

Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the world’s most iconic brands. From Guinness’ 119.5 sec...

8 Okt 20251h 5min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
avanzapodden
rss-borsens-finest
borsmorgon
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
kvalitetsaktiepodden
lastbilspodden
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
rss-dagen-med-di
tabberaset
dynastin