Why A Plan Is Not A Strategy with PJ Morris
B2B Inspired11 Apr 2025

Why A Plan Is Not A Strategy with PJ Morris

Let us know your thoughts. This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business...

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Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Measuring the Metrics that Matter: Global Lessons from the Coal Face with Carter Perez

Let us know your thoughts. Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology ...

5 Juni 202421min

The Strategic Importance of Singular Focus

The Strategic Importance of Singular Focus

Let us know your thoughts. Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeratne, the entrepreneurial force behind PaySauce, as their team navigate the challenge...

20 Maj 202432min

Customer Empathy; Unleashing The Marketer's Superpower

Customer Empathy; Unleashing The Marketer's Superpower

Let us know your thoughts. How do we apply our 💥superpower of empathy💥 in the marketing mix? Pull up a chair and get comfortable for *Storytelling Time* as we join Korey Rubenstein, a 'pracademic' ...

5 Maj 202437min

From Presentation To Performance, Preparation Is Everything

From Presentation To Performance, Preparation Is Everything

Let us know your thoughts. For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner sto...

22 Apr 202435min

The Role of Humanity in the Rise of AI

The Role of Humanity in the Rise of AI

Let us know your thoughts. Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacie...

10 Apr 202441min

The Power of Marketing When the World Falls Apart

The Power of Marketing When the World Falls Apart

Let us know your thoughts. This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wil...

26 Mars 202445min

Understanding the Business of Business Events

Understanding the Business of Business Events

Let us know your thoughts. In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be join...

12 Mars 202436min

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Crafting the Kiwi Legend: The Power of New Zealand's Brand Story

Let us know your thoughts. In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversa...

26 Feb 202438min

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