Perpetual Traffic4 Nov 2022

Biggest Black Friday/Cyber Monday Mistakes with Kobi Topaz

Should you turn off high-performing ads just because the target holiday has passed?

On today's episode, Ralph sits down with Kobi Topaz from Tier 11 to continue their discussion on running Black Friday Cyber Monday(BFCM) ads. As Kobi explains, BFCM is a land grab for new clients. However, one of the finer mysteries of running ads is when to turn off an ad set. First, you want to be sure that you are not killing it off too soon. But budgets are also tight, so you need to be mindful of wasting cash.

Listen in to hear Kobi describe eight killer tips to help you decide when to kill off an ad and when to scale it for this year's Black Friday, Cyber Monday.

IN THIS EPISODE, YOU'LL LEARN:

Preparing for Black Friday, Cyber Monday
Benefits of Ad campaign diversifications
Why BFCM is a land grab for new customers
How to successfully leverage "Last Chance" Ads
Why you should never turn off a high-performing ad
Dos and Don'ts of running BFCM ads on Google vs. Meta
Budget recommendations for BFCM ads
What to do when your campaigns fail to drive intended results

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

Get a Free Month of Blogs from BKA Content
Get a Free book on how to optimize your website Conversion Fanatics
7 Levels of Scale workbook
Get Roland’s book, Zero Down, FREE
Find out your Leadership Trust Score at Ready to Lead.
Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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