How to Make Retailers Chase Your Brand
Shopify Masters16 Dec 2025

How to Make Retailers Chase Your Brand

Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently.

For more on Salt & Stone click here.

You’ll Learn:

  • Why going through 5+ product iterations beats launching "good enough"
  • The digital excellence strategy that makes retailers chase you (not the other way around)
  • How to build legacy brand positioning even as a one-person startup
  • Why getting a "no" from retailers too early can kill your momentum
  • The mindset shift from solo athlete to team builder
  • The key to building a digital identity that inspires & attracts customers

CHAPTERS:

00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE

3:00 Transitioning from Pro Snowboarder to Business Owner

4:55 The 5 Generations of Product Perfection

6:45 How to Think Like Nike When You're a Solo Founder

8:13 What Nima Did to Build a Brand Sephora NEEDS to Have

10:09 Steps to Achieve Digital Excellence

12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing

19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1

22:07 The Retail Strategy That Never Fails

28:35 Tackling Global Expansion & Managing Expectations as a Founder

29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

Avsnitt(600)

How 12 Founders Are Using AI To Get Ahead

How 12 Founders Are Using AI To Get Ahead

Twelve founders building on Shopify reveal exactly how they’re using AI right now—the tools, the tactics, and where to draw the line. Here’s the playbook being written in real time by the founders of ...

30 Apr 27min

How Loftie Sold 200,000 Alarm Clocks Without VC Money

How Loftie Sold 200,000 Alarm Clocks Without VC Money

Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 uni...

28 Apr 35min

She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business

She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business

She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz — a line of weighted stuffe...

23 Apr 45min

How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand

How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand

Lone Fox’s Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model can’t be copied. For more on Lone Fox and show notes click her...

21 Apr 45min

How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between

How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million...

16 Apr 36min

The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders

The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders

Supreme Ecom’s AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six months—and why it’s the smartest path to brand ownership. For more on Supreme E-com and show notes,...

14 Apr 40min

How Pistakio Grew 10x by Letting Customers Build the Brand

How Pistakio Grew 10x by Letting Customers Build the Brand

Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brand—by letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share ho...

9 Apr 47min

The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

The Marketing Mistake Most Brands are Making Today (+ How to Fix It)

Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. For more on Flamingo Estate and show notes click here.  Subscribe and wat...

7 Apr 38min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
avanzapodden
uppgang-och-fall
svd-tech-brief
badfluence
bathina-en-podcast
lastbilspodden
fill-or-kill
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
24fragor
tabberaset
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon