Raissa Gerona on Revolve’s Secret Sauce, Working with Celebs Like Kendall Jenner, Grandist & The New Creator Economy

On today’s episode, I’m sitting down with marketing powerhouse Raissa Gerona to unpack how she helped build Revolve into one of the most influential fashion brands of our time. Raissa shares how her career began, the lessons she learned after closing her first business during the recession, and the creation of multiple iconic brands acquired by Revolve. We dive into how influencer marketing became Revolve’s secret sauce long before it was mainstream, what really matters when evaluating creators today, and what it takes to take a company public. Raissa also talks about her newest company, Grandist, and how it’s reimagining the creator economy by helping people meaningfully connect with the creators they want to learn from. This episode is filled with tips for building a brand, navigating the creator economy, or looking to stay ahead in marketing and business. Enjoy!

To connect with Raissa on Instagram, click HERE.

To check out Grandist, click HERE.

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To connect with Siff on Tiktok, click HERE.

To learn more about Arrae, click HERE.

To check out Siff’s LTK, click HERE.

To check out Siff’s Amazon StoreFront, click HERE.

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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