EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce

Customer acquisition costs have risen 60% in the last five years—which means squeezing more revenue out of each purchase is more important than ever. One of the best ways to do that? Boosting your Average Order Value (AOV).

Higher AOV means more revenue per customer—without injecting more into your marketing budget. And one of the best ways to boost AOV? Cross-selling and upselling through email and SMS.

In this episode, hosts Jimmy Kim and Chase Dimond are giving you a masterclass in using cross-sells and upsells to increase AOV. They’ll walk through the exact strategies, timing, and automations you need to seamlessly integrate these tactics into your retention marketing.

EP 20: The Secret to Higher AOV: Cross-Selling and Upselling with Email & SMS in eCommerce

Here's what we're diving into:

- Why AOV is crucial for profitable growth

- The difference between cross-selling & upselling—and when to use each

- The two key trigger points for automating these strategies (post-purchase & lifecycle)

- How to structure email and SMS flows for maximum conversions

- Building a cross-sell/upsell content calendar to stay consistent

- Balancing evergreen vs. time-sensitive offers

Thank you our friends at Omnisend, Nacelle, and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/

Nacelle’s AI-powered personalization suite helps merchants create tailored marketing campaigns, smart product recommendations and dynamic landing pages that speak directly to its customers. https://go.nacelle.com/early-access/product-recommendations?utm_source=ecomemailmarketer&utm_medium=linkedin&utm_campaign=personalization_50off_rebuy_nosto&utm_id=npr_li_202502

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. https://www.ecomemailcertified.com/

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00:00 Introduction to Cross-Selling and Upselling

00:57 Celebrating Podcast Milestone

02:39 Strategies for Cross-Selling and Upselling

10:08 Email Structure and Flow for Cross-Selling

16:25 SMS Flow Structure for Cross-Selling

17:43 Developing a Cross-Sell and Upsell Content Calendar

35:16 Practical Examples of Seasonal Bundles

39:22 Measuring Success Beyond AOV

43:43 Conclusion and Next Steps

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!