EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)

While most ecommerce brands rely solely on email and SMS for retention, the smartest brands are quietly using these 5 alternative channels to achieve 3-10x higher retention rates.

In this episode of Send It!, retention marketing experts Jimmy Kim and Chase Dimond reveal the alternative channels that are driving incredible retention results for forward-thinking eCom brands. While email and SMS remain the foundation of any solid retention strategy, the most successful brands are layering in additional touchpoints that create retention opportunities these traditional channels simply can't replicate.

Jimmy and Chase break down the strategic implementation of five powerful alternative channels, complete with real-world examples from brands like Sephora, Tesla, Spotify, and Glossier. You'll discover how these channels work synergistically with your existing email and SMS programs to create a unified customer experience that drives measurable retention results and higher customer lifetime value.

EP 39: The 5 Retention Channels Everyone's Sleeping On (3-10x Higher Retention)

Here's what we're diving into:

- Push Notifications for Behavioral Retention: Real-time triggers that achieve 90% open rates vs. email's 20-25%

- Calendar Integration & Scheduling-Based Retention: Creating habitual touchpoints for routine-based products

- Referral & Social Sharing Systems: Building retention through community with 37% higher retention rates for referred customers

- In-App Messaging & Contextual Communication: Delivering personalized messages with 4x higher engagement than email

- Direct Mail & Physical Touchpoints: Premium experiences generating 12:1 ROI and 90% open rates

Thank you our friends at Omnisend, Raleon and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

Raleon is your AI-powered retention team built to help Shopify brands increase LTV and save hours every week. From segmentation to campaign planning, Raleon automates the grind so you can focus on strategy that scales. https://eemtrk.com/sendit-raleon

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF. https://eemtrk.com/eec-sendit

Join our community of 320+ Retention marketers! https://eemtrk.com/eecc-sendit

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00:00 Welcome to The Show

01:19 Introduction to Alternative Channels

06:37 Push Notifications: An Underutilized Powerhouse

12:51 Calendar Integrations: Making Your Brand Part of Daily Routines

18:06 Referral Systems: Turning Satisfaction into Growth

24:59 The Power of Referrals

26:12 In-App Messaging: A Game Changer

33:17 Direct Mail: The Old School Strategy That Works

39:05 Unifying Your Marketing Channels

43:22 Final Thoughts and Recommendations

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond/

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!