EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend

What’s really happening in email, SMS, and push marketing this year?

In this data-packed episode, Rytis Lauris (CEO & Co-Founder, Omnisend) joins Jimmy Kim and Chase Dimond to break down performance insights from over 150,000 ecommerce brands - covering 41 billion emails, 694 million SMS, and 869 million push notifications.

They dig into the numbers shaping 2025: open and click trends, conversion rates, automation performance, and the rise of SMS and push as key retention channels. Whether you’re planning your Q4 strategy or want to understand how automation is driving disproportionate revenue, this session gives you the clarity and tactical takeaways you need.

EP 52: 2025 Email & SMS So Far: Data & Insights with Omnisend

Here's what we're diving into:

- Why open rates are falling in automations but rising in campaigns

- What the latest data says about click-throughs, AOV, and unsubscribe trends

- How automations drive 37% of orders while making up just 2% of sends

- The new SMS benchmarks - and why it’s outperforming during high-urgency moments

- Why push notifications are the most underused (and profitable) free channel in ecommerce

Thank you our friends at Omnisend, Kintsugi and eCom Email Certified for sponsoring the podcast!

Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-sendit

Kintsugi is an AI platform that monitors, files, and optimizes sales tax for you with a 98.3% reduction in errors. Mention Chase and Jimmy to receive your first three months free! https://eemtrk.com/sendit-kintsugi

eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-sendit

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00:00 Welcome to The Show

03:10 Data Insights and Analysis

04:56 Email and SMS Marketing Trends

09:07 Click Rates and Unsubscribe Trends

14:04 Average Order Value and Conversion Rates

19:39 Increasing Automation in Marketing

21:43 Email Click-to-Conversion Rates

23:56 The Rise of SMS Marketing

32:16 Push Notifications: The Overlooked Channel

37:13 Final Thoughts and Q4 Strategies

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Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/

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Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!