25: Simplifying Markets

25: Simplifying Markets

In this lively and heartfelt episode, Calley and Katie sit down with Sarah, founder of Simplicity by Sarah, to dive deep into the world of vendor markets—the highs, the headaches, and the huge potential they hold for small business owners. From funny "small world" stories of growing up in the same neighborhood, to Sarah's inspiring journey of leaving teaching, navigating cancer treatment, and launching her own business, this episode is packed with honesty and grit.

Together, they share candid reflections on what makes markets worth it (even when you don't make your booth fee back), how to set goals beyond just sales, and creative strategies to connect with customers—from QR codes and spin wheels to sensory experiences that spark conversation. They also unpack the difference between summer and holiday markets, how to choose the right events for your business, and why sometimes the best return on investment is community and visibility, not just dollars.

Whether you're brand-new to markets or a seasoned vendor looking to reignite your spark, this episode will leave you laughing, nodding along, and ready to rethink your next booth setup with fresh energy.

Avsnitt(30)

30: Cheers to Season 1

30: Cheers to Season 1

It's the end of Season One! We're a little happy, a little sad, and a lot caffeinated as we wrap up this first season of Second Cup Sessions. In this episode, Kati and Calley trade questions, crack ea...

14 Okt 202543min

29: Marketing With Purpose:  Crafting Stories That Connect

29: Marketing With Purpose: Crafting Stories That Connect

In this episode of Second Cup Sessions, we sit down with marketing strategist Mary Czarnecki to unpack how small business owners can use stories with intention—not just for entertainment, but to build...

7 Okt 202540min

28: When "Making It" Looks Different Than You Planned

28: When "Making It" Looks Different Than You Planned

In this episode of Second Cup Sessions, Calley and Kati get real about how their visions of success have shifted over time—from dreams of infinity pools, multiple store locations, and picture-perfect ...

30 Sep 202545min

27: Finding Your Ideal Customers

27: Finding Your Ideal Customers

In this episode of Second Cup Sessions, Calley and Kati dive into the ever-important question: who is your ideal customer? From the quirks of Pacific Northwest culture to the realities of who actually...

23 Sep 202538min

26: Stronger Together with Omega NW

26: Stronger Together with Omega NW

In this episode of Second Cup Sessions, we're joined by Jana and Susie, the powerhouse duo behind Omega NW, a Portland-based nonprofit that helps women transition out of addiction, homelessness, incar...

16 Sep 202538min

24: Sugar, Spice, and Small Business Life

24: Sugar, Spice, and Small Business Life

This week on Second Cup Sessions, we sit down with Hannah Luttrell of Luttrell's Little Cookie Company to talk about the sweet (and sometimes messy) reality of running a business from home while raisi...

19 Aug 202543min

23: Overthinkers Anonymous

23: Overthinkers Anonymous

In this episode of Second Cup Sessions, Calley and Kati tackle a challenge every business owner has faced at some point—analysis paralysis. You know the feeling: too many options, too many "what ifs,"...

12 Aug 202536min

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