Build a 7-Figure Business by Providing Your Most Priceless Product for Free
Shopify Masters23 Dec 2025

Build a 7-Figure Business by Providing Your Most Priceless Product for Free

Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community.

For more on Revenge Of click here.

Chapters:

00:00 – The Pinball Obsession That Became LA’s Ultimate Fandom Hub

00:55 – Can You Build a Seven-Figure Brand Without Investors?

01:56 – How Three Co-Founders (Not Just One!) Made It Work

03:09 – Turning a Pinball Collection Into a Booming Business

04:48 – From Hollywood to Nerd Culture: Leveraging TV Skills in Retail

06:37 – The Art of Community Building: Analog vs. Digital

11:30 – The “Give It Away, Make More” Event Strategy

12:40 – The 36-Month Profitability Roadmap

16:30 – The Power of Synergy: Combining Retail, Design Studios, and Coffee

24:00 – Building Brand Cohesiveness Across Every Channel

28:00 – Creating Viral FOMO and Scarcity Online

33:00– Collaboration Wins: Landing Apple, Netflix, Scott Pilgrim, and Kid Cudi

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

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