Wings of Inspired Business23 Dec 2025

Scaling Pediatric Therapy: Entrepreneur Luba Patlakh on Resilience and Navigating Uncertain Times

Luba Patlakh, a passionate and dedicated speech language pathologist, is the founder and director of Kidology, Inc., a pediatric practice specializing in speech, occupational therapy, physical therapy, and ABA services. With over 15 years of experience in the field, Luba's expertise and compassion have shaped her approach to child development. She has built a thriving private practice over the past decade, where her innovative and client-centered approach has empowered families to help their children achieve significant milestones in speech and development. Her deep commitment to fostering inclusive and community-rooted services has earned her recognition as a winner of the Entreprenista 100 Award, and in 2024, she was named to the Inc. 5000 list for growing her business at an impressive rate.

🔑Key Takeaways🔑

🚀 🛠️Scaling Secrets: Why resilience, constant learning, and adaptability drive growth, and how Luba scaled her pediatric therapy business from a solo practice to nearly $4 million in annual revenue in 10 years. "Once you have a stable process, it's repeatable—that's where scalability comes from."

❤️✨Mission Always Comes First: Despite healthcare and education funding cuts and insurance reimbursement hurdles, Luba's commitment to her team and to underserved families has never wavered. "Everyone here has to have the heart for it—you're not just here for the money, but it is still a business."

📉 💪Navigating Turbulence: Individualized Education Plans (IEPs) are vital for more than 7.5 million American children, yet Kidology must grapple with insurance cuts and delayed reimbursements to keep doors open for the families who need its services most. Luba's top tip? Get smart with finances, diversify service offerings, and always, always put people first.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings961

More about Luba at Kidology Inc

https://kidologyinc.com/

Listen to Luba's podcast, The Growth Lab

https://linktr.ee/growthlabpodcast

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