The ”Marketing, Schmarketing” Episode

In this episode, we asked our good friend, David Ganulin to join us to talk about marketing and how the domain of marketing can inform learning and development. Of course, that didn't stop us from deviating off topic! Of course, we still do The Best and the Worst.

We have a brief conversation about the following concepts:

• Hard Fun, coined by Dr. Seymour Papert. You can find out more here: https://dailypapert.com/hard-fun/
• Mihaly Robert Csikszentmihalyi: Flow: https://en.wikipedia.org/wiki/Flow_(psychology)
• Vygotsky and Zone of Proximal Development: https://en.wikipedia.org/wiki/Zone_of_proximal_development
• Robert Bjork- Desired Difficulty: https://3starlearningexperiences.wordpress.com/2023/02/21/demystifying-desirable-difficulties-1-what-they-are/
• Anders Ericsson Deliberate Practice: https://psycnet.apa.org/record/1993-40718-001

Matt differentiates between Openers and Icebreakers here: https://www.thiagi.com/games/2023/4/27/linking-in-with-matt

In the meantime, Matt referenced LDA's good friend, Ashley Sinclair and her company, MAAS Marketing, which provides marketing services specifically for L&D teams in organizations. You can find out more about Ashley here: https://www.maas-marketing.co.uk/

A bit more about Dave:

David Ganulin tries to use his marketing superpowers so good triumphs over evil. He loves that he can write in the third person, as well as the fact that he literally just used the term "marketing superpowers" in the first sentence of a professional bio unironically. He graduated from the University of Rochester with an M.S in Teaching, Curriculum, and Development and upon graduation, left for Japan where he served as a college Professor for five years in a variety of institutions teaching English as a Second Language, English literature, writing, and other advanced classes.

Upon returning to New York City in 2000, he found himself at the tail end of Dot Bomb 1.0, and we all know how that went! He served in a variety of marketing positions beginning in 2001 and was lucky enough to learn the field from the ground up from being hands-on as well as from some incredible Mentors in the field. Along the way--while serving in a variety of higher level positions, he caught the entrepreneur bug and in 2001 (when absolutely nobody knew what a kettlebell was) ended up finding, scaling (with no outside capital), and eventually exiting a leading B2B education company KettleBell Concepts. He's been working alongside Pete Moore--Managing Partner of Integrity Square--as the firm's Chief Marketing Officer and Executive Producer of HALO Talks podcast since October 2018.

You can find David here:

Integrity Square: https://www.integritysq.com/ Halotalks: https://www.halotalks.com/ LinkedIn: https://www.linkedin.com/in/davidganulin/