Why Your Competitor Is Beating You
You're doing more. You're delivering more. You care more. And somehow your competitor (the one you know isn't working as hard or bringing as much to the table) is getting the business.That's not a wor...
1 Sep 16min
Strategy vs. Positioning: Why You're Doing Them Backwards
Frustrated why the market still doesn't see your business the way you want to be seen?The problem isn't the execution. It's the method.In this solo episode of Brandy, Reilly Newman breaks down the rea...
25 Aug 28min
Nazis, Caffeine, Energy Drinks, and Starbucks
Starbucks didn't enter the energy drink market. They were already in it. Reilly Newman and Scott Saunders break down the caffeine arms race (Starbucks, McDonald's, Panera, Celsius, Red Bull, Dutch Bro...
18 Aug 20min
What Y2K Is Really Telling Brands About How Consumers Buy
BMW is putting movie ads on the dashboards of $80,000 cars. Founders are buying keyboards that sound like typewriters. Target is selling Y2K fashion drops. And somehow these things are all the same st...
11 Aug 16min
Why Your Marketing Sounds Like Everyone Else
"Great food. Great drinks. Great times." Sound familiar? It should... because every restaurant, bar, and winery in your area is saying the exact same thing. And when everyone says the same thing, no o...
4 Aug 15min
Why Your Sales Feel Harder Than They Should
Most businesses put all the pressure on sales. The pitch has to be perfect. The follow-up has to be relentless. The close has to land. But what if the sale was already won (or already lost) long befor...
28 Juli 19min
How to Turn Your Brand Into Gold: The Alchemy of Rebranding
What if the closest thing to the philosopher's stone (the mythical substance that transforms ordinary materials into gold) already exists in business?In this episode of Brandy, Reilly Newman and Scott...
21 Juli 18min
Try Before They Buy: Why Free Samples Beat Advertising Every Time
Advertising tells people you're great. A sample proves it.Free samples are one of the oldest conversion tools in business and consistently one of the most underestimated. While brands pour budget into...
15 Juli 21min
