What We Would Gamble On
Neil and Eric break down smart bets from a work and investment perspective, why crypto still has upside potential, and why hiring great people only works at the right stage of business. They share real numbers behind outbound email, gift card incentives, and ROI, then unpack the biggest marketing wins and losses of 2025. The episode wraps with how podcasts actually make millions through ads, brand trust, and backend conversions, plus lessons from growing agencies, software, and global marketing strategies. Key Takeaways • Crypto and self-investment beat most external bets • Lead quality matters more than lead volume • Podcasts drive millions beyond ad revenue Chapters (00:00) Work and investment gambles (00:14) Crypto vs people investments (01:15) Hiring timing mistakes (03:14) Best investments in business (04:01) Biggest marketing wins 2025 (05:45) Outbound email ROI breakdown (10:38) Biggest marketing losses (14:44) How podcasts make millions

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Elon Musk's 'Daddy's Home' Insane Work Schedule

Elon Musk's 'Daddy's Home' Insane Work Schedule

In this episode, Neil and Eric dissect Elon Musk’s “Daddy is very much home” grind—from Optimus engineering to late-night Tesla chip reviews and a Colossus 2 data center walk. They explore Musk’s DESA...

29 Sep 202528min

AI has changed SEO forever (SEO vs GEO)

AI has changed SEO forever (SEO vs GEO)

In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...

25 Sep 202521min

Marketing Agencies Are Feeling an Artificial Uptick in Business

Marketing Agencies Are Feeling an Artificial Uptick in Business

Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and L...

24 Sep 202524min

This is 100x Better Than Netflix

This is 100x Better Than Netflix

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing Sc...

23 Sep 202519min

ChatGPT vs Gemini | The Empire Strikes Back

ChatGPT vs Gemini | The Empire Strikes Back

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really ...

22 Sep 202523min

GEO is not different than SEO. BUT…

GEO is not different than SEO. BUT…

In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...

18 Sep 202531min

What to Do If Someone Copies Your Product?

What to Do If Someone Copies Your Product?

In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...

17 Sep 202520min

How to Win Big Enterprise Logos

How to Win Big Enterprise Logos

In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...

16 Sep 202518min

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