76. Change My Mind: Using “Pre-suasion” to Influence Others

76. Change My Mind: Using “Pre-suasion” to Influence Others

Want to change someone’s mind? First, explains Robert Cialdini, you have to change their framing.

For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions.

“It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator’s message,” Cialdini says, “bringing people’s focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”

In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.


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These partnerships support the ongoing production of the podcast, allowing us to bring it to you for free.

This episode is brought to you by Stanford Continuing Studies. This fall, join me for "Communication Essentials for Work and Life," Enroll Today!

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2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

2. Communicating Our Multiple Selves: How to Effectively Manage Your Reputation

How others perceive us in person and via social media can impact our careers and social standing. But we can build the reputation we want through conscious communication. On this podcast episode, strategic communication lecturers Matt Abrahams and Allison Kluger share techniques on effectively improving and managing your reputation.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn  *****Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you for free.This episode is brought to you by Stanford Continuing Studies. This fall, join me for "Communication Essentials for Work and Life," Enroll Today!

30 Jan 202018min

1. Speaking Without a Net: How to Master Impromptu Communication

1. Speaking Without a Net: How to Master Impromptu Communication

Most professional communication is spontaneous in nature: it’s providing feedback in the moment, answering questions, introducing people. On this podcast episode, Strategic Communication lecturer Matt Abrahams speaks with Stanford lecturers Adam Tobin and Dan Klein on how to become more comfortable and confident in in-the-moment speaking situations. Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn  *****Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you for free.This episode is brought to you by Stanford Continuing Studies. This fall, join me for "Communication Essentials for Work and Life," Enroll Today!

15 Jan 202025min

Introducing Think Fast, Talk Smart: The Podcast

Introducing Think Fast, Talk Smart: The Podcast

Join Matt Abrahams, lecturer in strategic communication at Stanford Graduate School of Business, as he sits down with experts from across the world to discuss public speaking anxiety, speaking off the cuff, nailing a Q&A, and more.Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn,  Instagram, YouTubeMatt Abrahams >>> LinkedIn

10 Jan 20201min

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