What It Really Takes to Build a GTM Agency With Thibault Garcia

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-thibault-garcia

Episode Summary:

In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Thibault Garcia, founder of Reachly, to explore what it really takes to build a successful lead generation agency without chasing trends or hype. Thibault shares his journey from growing up in France to building a global agency from Thailand, starting on Fiverr while working a full-time corporate job, and eventually scaling, acquiring another agency, and serving clients across APAC, the UK, and the US. The conversation dives into consistency vs. trend hopping, the reality behind overnight success, agency fulfillment challenges, and why long-term thinking always wins.

What you’ll learn:

• Why trend hopping into AI and automation often leads to failure
• How Thibault validated his agency idea on Fiverr before quitting his job
• The difference between selling leads and actually delivering results
• Why most agencies struggle after 5–8 clients and how to avoid the yo-yo effect
• Horizontal vs. vertical agency models and when each makes sense
• How podcasts and long-form content build trust before the sales call
• Why patience, repetition, and discipline matter more than speed

Featured Guest:

Thibault Garcia, Founder, Reachly

Host:

Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:05:00] Building a business outside the US

[00:08:50] Starting a side business on Fiverr while working full-time

[00:12:00] Why trend hopping is a trap

[00:14:04] Knowing when to persist vs. when to pivot

[00:24:35] Acquiring another lead gen agency

[00:30:00] Scaling agencies and the fulfillment bottleneck

[00:43:12] Horizontal vs. vertical agency strategies

[00:56:26] Clay, GTM engineers, and the future of AI in outbound

[01:10:44] The long-term mindset every founder needs

Connect with Thibault:

Website: https://www.reachly.co/

LinkedIn: https://www.linkedin.com/in/thibault-garcia/

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-thibault-garcia