How Much Would You Pay to Buy Back Your Time?
Big Take31 Dec 2025

How Much Would You Pay to Buy Back Your Time?

Tired Americans are increasingly willing to pay a premium for items or services that save time or ease their fatigue: a laundry machine that both washes and dries, a grocery delivery service that puts the groceries away for them, a high-tech closet that steams their clothes.

On today’s Big Take podcast, Bloomberg retail reporter Jaewon Kang and Wharton professor Gal Smitizsky discuss why a growing number of American consumers are willing to spend more to save time, even in today’s uncertain economy – and how companies are taking notice.

Read more: The ‘Adulting’ Tax: Tired Americans Are Willing to Pay to Save Time

Hosted by: Sarah Holder; Produced by: Eleanor Harrison-Dengate with assistance from Dina Katgara and Julia Press; Reported by: Jaewon Kang; Edited by: Jeff Grocott and Tracey Samuelson; Fact-checking by: David Fox; Engineering by: Katie McMurran.

Senior Producer: Naomi Shavin. Deputy Executive Producer: Julia Weaver. Executive Producer: Nicole Beemsterboer.

See omnystudio.com/listener for privacy information.

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