Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

Moment 77 - Nike CMO: Three Steps to Genius Marketing: Greg Hoffman

In this moment, Greg Hoffman breaks down why you should sweat the small stuff. A big believer in setting team values, the best teams have a code that they operate by whether the team leader is present or not. Getting a strong sense of culture in those teams is no easy task, but in this moment Greg breaks it down step by step. Greg explains how he wanted his team to be known for ‘Empathy, Curiosity, and Courage’, guided by the philosophy of seeing what others could see, but finding what they couldn’t. Listen to the full episode here - https://g2ul0.app.link/sxP6K2iUJtb Greg: hhttps://www.instagram.com/ghoff70/ https://mobile.twitter.com/g_hoffm Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

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E31: Entrepreneurialism is a Disease

E31: Entrepreneurialism is a Disease

It’s crazy to think how much things can change in such a short period of time. In this episode I discuss the concept of compartmentalising and 6 positive ways to approach this. I also talk about how I deal with fear in life, how running a business is li... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Maj 201947min

E30: Alan Barratt - From £27 to £72 million

E30: Alan Barratt - From £27 to £72 million

This week I spoke with Alan Barratt, CEO and Founder of the worlds fastest growing sports performance and weight management brand, Grenade. Alan and his wife Juliet started Grenade in 2010 with just £27 in their bank account. After a few short years, 50... Learn more about your ad choices. Visit megaphone.fm/adchoices

10 Apr 20191h 22min

E29: Build Sandcastles out of Bullsh*t

E29: Build Sandcastles out of Bullsh*t

Welcome back to Chapter 9 of The Diary of a CEO. This week, I talk about my obsession with the tragic yet fascinating mess that is Brexit, and how I’ve learnt more about British politics in the last 3 months than I’ve known in the last 10 years. Through... Learn more about your ad choices. Visit megaphone.fm/adchoices

3 Apr 201950min

E28: Tobi Pearce - £100m in Revenue Aged 27

E28: Tobi Pearce - £100m in Revenue Aged 27

In this weeks episode of The Diary of a CEO, I sat down with Tobi Pearce, the CEO of SWEAT. Tobi describes SWEAT as the world’s biggest online digital gym, offering help and guidance for women with their fitness choices and health goals. Australian-born... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Mars 201959min

E27: Adopt a culture of WINNING

E27: Adopt a culture of WINNING

It has been a crazy few travelling weeks for me so I do apologise about the delay in this episode. This week, I discuss the culture of winning. Some people have an ingrained ideology that they will always lose. This is learnt from previous failings, act... Learn more about your ad choices. Visit megaphone.fm/adchoices

13 Mars 201933min

E26: Johann Hari - We Have Lost our Connections

E26: Johann Hari - We Have Lost our Connections

Books will change your life, and there are so many that have changed mine. In this episode I chat with journalist and author Johann Hari, most well known for writing the New York Times bestselling book ‘Lost Connections; uncovering the real causes of de... Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 20191h 8min

E25: We are the Burnout Generation

E25: We are the Burnout Generation

This week has been chaotic. In Chapter Five of The Diary of a CEO I flew back to the UK for an incredibly busy week filled with podcast interviews, speaking appointments, pitching to one of our biggest clients as well as filming an advert campaign. The ... Learn more about your ad choices. Visit megaphone.fm/adchoices

19 Feb 201941min

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

E24: Tom Bilyeu - From Zero Drive to a Net Worth of $400m

In this episode of The Diary of a CEO, my entire perception of what an entrepreneur is, is completely turned on it's head. I travelled to a beautiful house in the LA hills to meet with Tom Bilyeu, the founder of Quest Nutrition. In 2014, Quest Nutrition... Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Feb 201949min

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