James Reed: all about business16 Juni 2025

32. What a venture capitalist is REALLY looking for when deciding to invest in your business | Sasha Kaletsky

What should you do if you have a brilliant business idea but don’t have the funds to bring it to life?

In today’s episode of All About Business, I'm joined by venture capitalist Sasha Kaletsky. Sasha is the co-founder of investment firm Creator Ventures which he started with his cousin Caspar Lee. They have injected millions of dollars into digital tech companies in six short years.

In this episode, we explore how to craft the perfect pitch, how social media is shaping our economy, and how you can use simple AI tools to scale your business quickly.

Sasha Kaletsky is the co-founder and Managing Partner at Creator Ventures, a firm that invests in technologies shaping the digital landscape.

Before founding Creator Ventures, Sasha gained extensive experience in private equity, technology, and consulting. He started at Bridgepoint in private equity, contributed to the launch and expansion of Uber, and worked as a consultant at the Boston Consulting Group.

Timestamps

01:58 Introduction

02:31 Creator Ventures

17:37 Setting up in the United States

18:48 CEOs becoming creators

20:35 Building companies with AI

25:51 The future social landscape

29:28 Uber

31:12 The network effect

34:04 The secret behind a 5-Star passenger rating

35:09 What makes a good pitch

39:18 How Sasha determines future markets

41:12 Presenting to VCs

42:39 Due diligence

43:20 How to pitch to Sasha

43:53 Working with family

47:06 When due diligence fails

49:15 How companies can make better use of AI

54:53 Interview round

Links

Send Sasha your pitch

Check out Creator Ventures

Follow James Reed on LinkedIn

All About Business is brought to you by Reed Global. Learn more at: https://www.reed.com/?utm_medium=AABshownotes

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk.

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