54. The secret behavioural prompts brands use to influence your choices | Raphy March

54. The secret behavioural prompts brands use to influence your choices | Raphy March

How can businesses gain a true understanding of what drives customer decisions? And how can science be applied to create marketing that not only feels deeply human but also delivers measurable results?

Today on All About Business, James is Raphy March, Managing Director at Cowry Consulting, a pioneer in combining behavioral science with AI to help global brands like Coca-Cola, EasyJet, and Sky, influence behavior at scale.

They explore practical insights on building human-centered AI strategies, the ethics of shaping customer experiences, and how entrepreneurs can use data and psychology to stand out, scale, and grow with purpose.

Timecodes:

02:16 Introduction to Raphy March and Cowrie Consulting

08:27 The Nudge Unit and Government Applications

09:08 Behavioral Science in the Private Sector

17:53 Case Study: Keep Britain Tidy

26:51 Ethics in Behavioral Science

29:31 Practical Applications of Behavioral Science

33:37 Using Physical Evidence to Justify a Pay Rise

36:09 Improving Customer Retention at Sky

43:50 Behavioral Science in Brand Perception

49:16 The Role of AI in Behavioral Science

01:07:02 Future of Behavioral Science and AI

Sign up to your 7 day trial for Reed.ai NOW

Be part of the million job giveaway HERE

Follow James Reed on LinkedIn

Follow Raphy March on LinkedIn

Find out more about Cowry Consulting

All About Business is brought to you by Reed Global. Learn more at Reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(90)

85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

Financial crises can hit any business- especially in today's economy. Selling might feel like the only option. But is it?What should founders do when things look bleak? How do you rebuild momentum, an...

29 Juni 51min

84. How to grow your business without losing control | David Palmer

84. How to grow your business without losing control | David Palmer

Scaling a business seems like the obvious goal. But what if growth without the right strategy leads to losing control?In this episode of All About Business, James speaks with David Palmer, founder of ...

22 Juni 59min

83. Are you selling too early? The succession model most founders have never heard of  | Victoria Stapleton

83. Are you selling too early? The succession model most founders have never heard of | Victoria Stapleton

Thirty years of building a business without a board, without investors, and without ever wanting to sell, and it just keeps growing, there’s something to learn from that.In this episode of All About B...

15 Juni 58min

82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE

82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE

Most people think successful entrepreneurs spot brilliant ideas.Sahar Hashemi believes the opposite.In this episode of All About Business, James speaks with Sahar Hashemi, entrepreneur, author, and fo...

8 Juni 56min

81. How Gousto is taking on the ultra-processed food industry | Timo Boldt

81. How Gousto is taking on the ultra-processed food industry | Timo Boldt

60% of the UK diet is ultra-processed. And the food industry is manufacturing your addiction. So why is this public health crisis continuing in plain sight, and what it would actually take to change i...

1 Juni 53min

80. How a £5,000 workshop became a global luxury brand | Tom Faulkner

80. How a £5,000 workshop became a global luxury brand | Tom Faulkner

What does it take to build a luxury brand by accident and keep it thriving for 30 years without ever taking outside investment?In this episode of All About Business, James speaks with Tom Faulkner, aw...

25 Maj 1h 8min

79. What businesses should learn from museums about innovation | Elizabeth McKay

79. What businesses should learn from museums about innovation | Elizabeth McKay

How can a major museum be run with the same entrepreneurial mindset as a high-growth business?In today's episode, James Reed speaks with Elizabeth McKay, Director and CEO of the London Transport Museu...

18 Maj 58min

78. The crisis facing UK retail and food businesses | Sarah Bradbury

78. The crisis facing UK retail and food businesses | Sarah Bradbury

Why are millions of jobs going unfilled in one of the UK’s biggest industries, while so many young people are struggling to find work?In this episode of all about business, James Reed speaks with Sara...

11 Maj 48min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-svart-marknad
bathina-en-podcast
fill-or-kill
lastbilspodden
borsmorgon
rss-dagen-med-di
24fragor
dynastin
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di