Worth25 Apr 2020

#21 → Stephanie Bowker: Start With Why

Stephanie Bowker is the Head of Marketing at Spendesk, one of the fastest growing Fintech startups in all of Europe.

Previously, she was the first Product Marketer at Gusto and during her time at Intuit, had the opportunity to work closely with Co-Founder Scott Cook.

In this conversation, we talk first principles of effective marketing, how to divide up responsibilities as your team begins to grow, and Stephanie's journey from the Bay Area all the way to Paris, France.

[1:11]: Getting a crash course in Product Marketing & Product Management at Intuit

[3:34]: Learning a customer first approach from Intuit Co-Founder Scott Cook

[4:41]: Joining Gusto to build the company's Product Marketing team from the ground up

[6:53]: Stephanie's advice for product marketers on how to narrow down your target audience

[8:32]: Moving to Paris and joining one of Europe's fastest growing Fintech startups in Spendesk

[10:05]: Scaling Spendesk and matching the marketing team to the funnel

[14:40]: First principles of effective product marketing

[17:46]: Stephanie's favorite books and podcasts

Stephanie's LinkedIn: https://www.linkedin.com/in/stephanie-bowker-b8172717/

Spendesk's Website: https://www.spendesk.com/

"How to Scale Product Marketing": https://www.youtube.com/watch?v=wcV5oJCSvQU&t=2300s

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