131 - How to Build Trust and Create Massive Referrals with Amy Kniseley

One of the pillars of the She Sells community is to do what is in alignment with your values and to follow your intuition. This constantly goes against what we have learned in the corporate sales world, but today’s guest continues to prove its efficacy as she moves from the 10K Club to the 50K Club and finds sales success in ways that feel right. Amy Kniseley joins me in this episode today to talk about how to build trust through relationship building. Sounds obvious that sales success will come from building relationships, but organizations are still not valuing this crucial piece. Amy serves as Vice President, Distribution Partners, for Highland Capital Brokerage and is leading with her heart in a very male dominated industry. Amy prides herself in her authentic leadership and a mindset of “serving clients first.” She has a passion for independent distribution and her experience provides a unique perspective in helping partners get the most from their partnership. In today’s interview, Amy is going to flip your limiting beliefs by sharing how impactful creating memorable experiences is. You CAN develop strong relationships through genuine care that will result in massive referrals. Show Notes: [2:14] - Welcome to the show, Amy! Amy shares how she entered into the sales space in the financial industry. [3:44] - Through her family’s company, she learned a lot of lessons both good and bad. [4:52] - Part of what has led to Amy’s current success is how much she still loves what she does. [6:10] - How does Amy create memorable experiences? It starts with alignment. [7:25] - There’s a lot of emotion missing in sales, but through developing a relationship, Amy explains that her job is to listen and provide information. [9:39] - There is a balance between hitting goals and not stressing about it. [11:18] - Know the goal and determine the right activities to spend your time on. The little things make a big difference in relationship building. [12:52] - When you are more intentional, you need less activity and work. [14:05] - The biggest obstacle for Amy is breaking through the perception of the current distribution model in her industry. [17:00] - You have to be understanding if a prospect has had a negative experience. [18:37] - You can change customer mindset by overdelivering and surprising them. [21:13] - Amy shares what she wishes she knew going into leadership in a very male dominated industry. [23:39] - Amy uses her voice but also brings an emotional piece to her job. [25:02] - People truly want to hear different perspectives, so use your voice. [27:18] - Follow Amy for really good video content. [27:51] - Amy shares a final piece of advice: Go for it. Don’t play small Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse Connect with Amy: LinkedIn | TikTok