143 - How to Get Featured in the Press and Media with Renee Warren

For entrepreneurs, one of the commonly misunderstood and confusing elements is PR and how to get featured in the press and media. For many, this is the next big step in getting more eyes on the business and you might be tackling it the wrong way. That’s why I’ve asked Renee Warren onto She Sells Radio today to help us gain better PR and press for your brand. Renee Warren is a mom, award winning entrepreneur, investor, drummer, author, and public speaker. Not only is she a mom and businesswoman at the same time, she shares her story about starting her business while pregnant and then having two babies in one year. Talk about incredible! Her business, We Wild Women, is all about helping female entrepreneurs transform their visions into massive impact with programs, courses, and even a podcast called Into the Wild. In his episode, we dive into all things PR: what to do, what not to do, and how we can show up powerfully in the media and press all while maintaining authenticity. Show Notes: [3:08] - Renee lives her life as an unapologetic risk-taker. She shares what that means to her. [4:34] - There’s so much freedom when we step outside the boundaries of expectations. [5:54] - Society is so mean for mothers and as a mom, she realized that she can throw out those expectations for her business as well. [7:35] - Renee scaled to seven figures with two babies at home by taking risks. [8:27] - When committing to something publicly, Renee always follows through. [9:45] - Tag the people online who you know are going to hold you accountable. [10:25] - Those you inspire won’t always tell you but it’s your calling to keep going. [11:22] - An audience of one is still an audience. [12:24] - Renee shares tips on inspiring you to keep going. [14:15] - Create a media kit. This forces you to be organized. [15:44] - Media kits don’t have to be complicated and Renee has free templates on her website. [16:54] - Credibility is important to share with potential PR. [18:12] - Elyse shares her strategy and what she advises her clients. [20:05] - In order to make news, you have to create news. Make something newsworthy. [21:24] - Your hook depends on who you are pitching. [22:22] - Renee advises to never mass pitch. [23:59] - What is it about you and your business that is different from everybody else? [25:40] - There’s a strategy to following up. [28:27] - Podcasts are actually a form of PR. [30:01] - Podcasts have a very specific niche audience and are great for sales. [31:33] - Everyone on an executive team needs to have a personal brand. [33:18] - Renee shares her favorite pitches for getting people on her podcast. [35:40] - You will stand out by taking the time to be intentional. [37:42] - Renee is launching a new membership through We Wild Women that will help with PR. [39:21] - Renee’s advice is to be okay with failing. [40:15] - With taking risks comes judgment from others. You have to put it aside. Connect with Renee: Instagram Into the Wild Podcast We Wild Women Website Links and Resources: Instagram | LinkedIn | YouTube She Sells with Elyse Archer Home Page