290 - How to Build Your Startup Sales Process with Belal Batrawy

If you are a solopreneur, startup leader or founder who needs to build out a high converting sales process, or if you simply want to improve your existing sales process, this episode is for you. Today’s guest is Belal Batrawy, a seven time startup seller who’s typically joined as one of the first, if not the first, sales hire. I met him through the Salesforce Top Sales Influencer program and immediately recognized how amazing he is. He’s also been hugely recognized and awarded by LinkedIn, Crunchbase, Salesloft, and a lot of other organizations as a top sales leader to follow. Belal is all about no fluff, so this episode is full of tactical tips you can use today to grow your sales! Show Notes: [2:24] - Belal explains how he began working with startups and how he discovered this passion.

[4:58] - With startups, there’s more to do than time to do it and more questions than answers. It’s easier to know what not to do.

[5:48] - Small is better even when you are feeling the fear of missing out.

[8:01] - There are ways people set themselves up for failure when it comes to startups.

[9:05] - The best thing that can happen is a quick failure. Belal recommends building fast to fail fast so you can use your time wisely.

[11:09] - The fear of failure holds us up in a lot of ways, but it’s a success to fail quickly and change for success.

[14:11] - How do you sell a vision for something that isn’t built yet?

[16:08] - Emotionally charged messaging is key.

[17:50] - Everybody focuses on the messaging but the messaging means nothing if you don’t have the right audience.

[19:58] - If you are giving someone something of value, then they will expect to pay what it is valued as. They become skeptical if it is priced too low.

[21:17] - Belal has always surrounded himself with coaches and mentors and attributes a lot of his success to his belief in seeking counsel.

[23:07] - Perfect pricing is actually just slightly above what the budget is. Rather than negotiating the price, you negotiate the difference.

[25:04] - When something hasn’t been built yet, how do you price it and what do you say to pitch it?

[27:04] - Sometimes you have to walk away from bad customers early on because it can be dangerous to keep them around in the long run.

[29:53] - How do we find the right person as the first seller? Sales will drop when you hire initially and Belal recommends hiring in pairs.

[32:15] - Instead of setting goals, Belal sets minimums. Instead of creating a ceiling, set a floor.

[34:42] - Belal’s faith and spirituality is important to him and he shares what he has learned to bring meaning to the money that drives him.

[36:48] - Belal shares what he has learned from his relationship with his wife. Connect with Belal:

• LinkedIn

Links and Resources:

• Your First Six Figures Masterclass
• Join the $10K Club
• Apply for the $50K Club
• ElyseArcher.com
• DM me on Instagram @elysearcher