#279 - The Marketing Strategies That Worked (And Didn't Work) in 2025 - And What We're Bringing Into 2026

#279 - The Marketing Strategies That Worked (And Didn't Work) in 2025 - And What We're Bringing Into 2026

Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.

The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.

In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.

If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.

Strategies Covered:

  • Best List Building Funnels
  • Live vs Evergreen Webinars
  • Paid Challenges
  • Segmented VIP Launches
  • ManyChat + Instagram Strategy
  • Best Low-Ticket Funnels

Want to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.

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Avsnitt(314)

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

#306 - I Asked Claude How to Free Up 10+ Hours a Week (Here's What It Said)

I asked Claude one question, and it changed how I'm running the rest of this year. Not a caption prompt. Not a content idea. I asked it to audit my business and tell me exactly what to build to free u...

15 Sep 14min

#305 - This 10 minute move = free money in your business!

#305 - This 10 minute move = free money in your business!

There's a tick box on your checkout page that could be worth more than your next launch.Most people either don't have one, have one that's quietly underperforming, or have one and are too nervous to a...

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#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

#304 - 3 Things I Did to Restart My Instagram... Again (While Posting Less)

My engagement fell off a cliff, and I was bored of my own content. Not stuck. Not clueless. I've got the systems, the prompts, the whole content machine. The posts were going up four times a week, on ...

1 Sep 15min

 Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Scale Like A Girl Ep 8 - The 4 Things That Stop Women At Exactly This Level. One Of Them Is Yours

Almost twenty years ago, I invented Pinterest. Before Pinterest existed.Built it for my fashion blog... inspiration boards, saved images, even the sneaky background affiliate links (yes, real Pinteres...

25 Aug 13min

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

Scale Like A Girl Ep 7 - The AI Actually Running My Business Right Now (And What Each One Replaced)

It's no secret I've been geeking out hard on AI for the last couple of years.What I haven't done is show you what it's actually doing in my business right now... the three places it's earning its keep...

23 Aug 14min

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Scale Like A Girl Ep 6 — How A Health Coach Scaled From 2 Sales A Month To 20 Sales A Week To 20 Sales A Day

Her offer was good. Her clients got life-changing results. And she was making about two sales a month.To make one sale she was doing five or six sales calls, and every sale she made put another eight ...

20 Aug 16min

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Scale Like A Girl Ep 5 - The 9 Secret Sales Strategies Running In My Business Right Now (I Haven't Touched Most Of Them In Months)

Right now there are nine different things in my business making sales. I'm not doing any of them, and I haven't touched most of them in months. Between them they make multiple sales every single day. ...

18 Aug 14min

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

Scale Like A Girl Ep 4 - The 7 Signs You're About To Hit Your Next Level

After eight years I can usually tell who's about to break through, months before it happens.It isn't instinct, it's a pattern. The people who go do a very specific set of things first, in roughly the ...

16 Aug 13min

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