Growthitect30 Okt 2024

Building An Architecture Marketing Strategy From Scratch (with Jason Altman of WLP Associates)

#12: Jason Altman of WLP Associates joins me to discuss actionable marketing strategies for architecture firms with limited resources. This episode dives into overcoming common marketing challenges and highlights effective techniques to diversify client acquisition.

We dive into:

→ What are the most common mistakes architecture firms make in their marketing efforts?

→ How can firms with limited resources begin to build a solid marketing strategy?

→ Why is LinkedIn a preferred platform for marketing in the architecture industry?

→ How can architecture firms effectively integrate video content into their marketing strategy?

→ What is 'dark social' and how does it impact architecture marketing?

→ Why is it crucial for architecture firms to engage in marketing even when they are busy?

→ What are the key differences between warm and cold outreach in terms of effectiveness?

(06:10) Referrals should be celebrated, but risk if dependency fails.

(07:21) Diversify marketing channels to secure business growth.

(13:23) Dark social impacts marketing beyond immediate tracking.

(16:09) Focus on one channel to optimize resources.

(18:24) LinkedIn is great for decision-makers, and Instagram for engagement.

(22:09) Video Sales Letters (VSLs) gain trust and prompt action.

(27:30) Understand target markets.

(28:25) Focus on top markets

(33:37) Cold calls offer valuable market insights quickly.

(39:47) Focus on outreach before building LinkedIn presence.

(42:22) Connecting with like-minded people and opening up improves the profession through dialogue.

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Avsnitt(40)

Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)

#40: Today I’m joined by Caitlin Brady, architect and host of the Architectette podcast, to unpack a headache most firm owners share: you’ve got good people, but limited rungs on the ladder. How do yo...

12 Nov 202536min

Fixing Your Architecture Education (with Beth Lundell Garver)

#39: In this episode, I sit down with Beth Lundell Garver, Dean of Practice at the Boston Architectural College (BAC), to dig into one of the most common complaints in the industry: “We never learned ...

5 Nov 202542min

Should You Spend on Marketing? (with Mark R. LePage)

#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I spend money on marketing or just focus on organic g...

22 Okt 202538min

Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)

#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this episode, I sit down with Rens Haye...

15 Okt 202539min

How to Win Work Without a Big Portfolio (with Lance Cayko)

#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tackle one of the biggest myths in ar...

8 Okt 202546min

Marketing For Busy Architects (with Mark Zweig)

#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”Mark shares why time ...

1 Okt 202546min

How To Eliminate Bad Fit Clients (with Justin Smith)

#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operations and strategy advisor, to tac...

24 Sep 202542min

How To Attract Design-Driven Clients (with Evelyn Lee)

#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of Architecture, to unpack why that q...

10 Sep 202535min