Growthitect18 Dec 2024

How To Build Awareness In Your Market (with Graham Irwin of Essential Habitat Architecture)

#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies.

→ What are the key elements in developing a sustainable system for client referrals?

→ How can architects differentiate their marketing efforts to focus on solving client problems?

→ How has the shift to millennials impacted client engagement and lead generation?

→ How does Graham utilize social media and events for client engagement?

→ What are the best methods for leveraging money and time to enhance business visibility and lead acquisition?

→ How can creating a sample calendar improve the implementation of business strategies?

(05:19) Clients prioritize solutions, not the architectural process.

(07:09) Approach tasks with clarity, not over-romanticism.

(12:13) Millennials rely on online information.

(15:04) Consistency and volume drive social media presence.

(18:50) Referrals are inconsistent despite industry and builder connections.

(24:39) Choose joy over guilt for climate action.

(27:59) Alternate between providing value and self-promotion.

(30:44) Consider time or money.

(35:04) Leverage past successes and encourage referrals through feedback.

(37:15) Efficient LinkedIn and referral strategies maintain relationships.

(42:41) Set time aside to implement growth hacks.

(45:38) Create a sample calendar for better planning.

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Avsnitt(40)

Retention Secrets Every Architecture Leader Should Know (with Caitlin Brady)

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5 Nov 202542min

Should You Spend on Marketing? (with Mark R. LePage)

#38: In this episode, I sit down with Mark R. LePage, Founder of EntreArchitect, to tackle one of the most common questions architects ask: Should I spend money on marketing or just focus on organic g...

22 Okt 202538min

Why Word of Mouth Isn’t a Growth Strategy (with Rens Hayes)

#37: Most architects and engineers say their work comes from word of mouth. But few ever ask the follow-up question: what are people actually saying about us?In this episode, I sit down with Rens Haye...

15 Okt 202539min

How to Win Work Without a Big Portfolio (with Lance Cayko)

#36: In this episode, I sit down with Lance Cayko, Principal & Co-founder of F9 Productions, F12 Development, F14 Construction, and co-host of Inside the Firm, to tackle one of the biggest myths in ar...

8 Okt 202546min

Marketing For Busy Architects (with Mark Zweig)

#35: I sit down with Mark Zweig, Founder & Chairman of Zweig Group, to unpack one of the most common frustrations I hear from architects: “How do I market when I don’t have time?”Mark shares why time ...

1 Okt 202546min

How To Eliminate Bad Fit Clients (with Justin Smith)

#34: How often do you actually ask whether a project is the right fit for your firm? In this episode, I sit down with Justin Smith, a structural engineer turned operations and strategy advisor, to tac...

24 Sep 202542min

How To Attract Design-Driven Clients (with Evelyn Lee)

#33: Architects often ask the wrong question:“How do I attract clients who actually value design?”In this episode, I sit down with Evelyn Lee, Founder of Practice of Architecture, to unpack why that q...

10 Sep 202535min