How To Use Persuasion To Build Trust With Calum Coburn
When you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s...
1 Apr 202042min
What The Data Says About Turning Marketing Leads Into Sales
What The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough?...
18 Mars 202052min
What The Data Says About Podcasting | Rob Walch
What would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podc...
11 Mars 202045min
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2
The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. ...
4 Mars 202037min
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt
You kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of cour...
2 Mars 202047min
Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg
n this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a...
5 Feb 202035min
What Data Tells Us About Email | Liz Willits
After almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations...
18 Dec 201949min
How to Know if Your CMO is Lost in the Weeds | Laura Patterson
"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said ...
4 Dec 201945min
