Ep 31 - The Perception Gap: Why 76% of seniors aren't considering your community?
The Drake Insights Podcast14 Jan

Ep 31 - The Perception Gap: Why 76% of seniors aren't considering your community?

In Episode 31 of The Drake Insights Podcast, host Natasha Drake is joined by Rick Whittington, President of Whittington Consulting, to break down a brand-new national research study that reveals a massive perception gap in senior living—one that’s quietly impacting occupancy, lead quality, and trust

We unpack why the majority of older adults don’t believe they’ll ever need senior living, how cost misconceptions are shaping decisions long before sales ever gets involved, and why most families are researching digitally during moments of stress and crisis—often late at night, when no one is available to help.

If you work in senior living sales, marketing, leadership, or operations, this episode will fundamentally change how you think about:

  • Who your real competition is
  • How prospects actually make decisions
  • What today’s seniors and caregivers are looking for online
  • And why doing “what’s always worked” may no longer be enough

👉 The full research study is available to download at https://seniorcaregrowth.com/

To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Whittington Consulting at https://www.rickwhittington.com/

Full YouTube Episode: https://youtu.be/9KeT3S4vYLE

Avsnitt(33)

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

Ep 33 - Top 5 Content Mistakes Costing Senior Living Communities Website Conversions (and How to Fix Them)

In this episode of The Drake Insights Podcast, Natasha Drake is joined by Bryan Reynolds, co-founder of Authority Agent, to break down the top 5 content mistakes senior living communities are making o...

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Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

Ep 32 - Who Is Overseeing the Whole Picture? The Gap in Care Management We Can’t Ignore

In Episode 32 of The Drake Insights Podcast, host Natasha Drake is joined by her longtime colleague and friend, Lorie Dancy, RN, MSN and Founder of Concierge Care Network, for a thoughtful and story-d...

25 Feb 48min

Ep 30 - How AI Will Reshape Senior Living Marketing in 2026: SEO, Speed-to-Lead & Real ROI

Ep 30 - How AI Will Reshape Senior Living Marketing in 2026: SEO, Speed-to-Lead & Real ROI

In Episode 30 of The Drake Insights Podcast, host Natasha Drake sits down with Joe Soltis, CEO of ChoiceLocal, to uncover how AI is rapidly transforming senior living marketing, sales, and occupancy g...

10 Dec 202548min

Ep 29 - AI in Senior Living: Is it Making Us More Human? Live from LeadingAge 2025 Boston

Ep 29 - AI in Senior Living: Is it Making Us More Human? Live from LeadingAge 2025 Boston

What happens when AI meets one of the most human industries in the world—senior living? Live from LeadingAge 2025 Boston, host Natasha Drake of The Drake Insights Podcast asks industry leaders a bold ...

13 Nov 202525min

Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing

Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing

In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeg...

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Ep 27 - Top Marketing Strategies you Should Expect from your Marketing Partner

Ep 27 - Top Marketing Strategies you Should Expect from your Marketing Partner

In Episode 27 of The Drake Insights Podcast, host Natasha Drake shares her guest appearance on Matt Reiners’ Connecting the Dots podcast — a powerful conversation on what senior living operators shoul...

8 Okt 202549min

Ep 26 - Accelerating Senior Living Sales: Bridging the Gap After the Tour with Kiera DesChamps

Ep 26 - Accelerating Senior Living Sales: Bridging the Gap After the Tour with Kiera DesChamps

In Episode 26 of The Drake Insights Podcast, host Natasha Drake sits down with Kiera DesChamps—sales strategist, entrepreneur, keynote speaker, and newly published author of "After the Tour: Guiding P...

3 Sep 202545min

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