#051 - Could Comfort Concierge be the Future of Footcare?!

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In this episode of Comfort Walk & Talk, Jeff and Ben sit down with Head of Retail Dan Simone to unpack the future of personalised footcare through the new Comfort Concierge Program. They explore how traditional shoe sizing overlooks key factors like width, arch height, instep, pressure distribution, and overall foot shape, and why a concierge approach delivers a far more accurate and supportive fit.

Dan explains how tools like the ATREX 3D scanner and the Brannock device help concierges prescribe solutions rather than simply sell shoes, highlighting the importance of connection, conversation, and understanding a customer’s lifestyle. The discussion also covers how the concierge experience extends online, the role of arch support in solving common foot issues, and how Comfort Co stores across Australia and New Zealand are bringing this service to more communities.

Tune in to discover how personalised fitting, expert guidance, and genuine care could reshape the way we think about footwear, and why the Comfort Concierge might be the next evolution in foot health.

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Timestamps:

[00:00:00] Intro.

[00:01:18] What a concierge really is.

[00:03:05] Moving beyond selling shoes.

[00:04:54] Matching shoes to real life.

[00:07:23] Why size isn’t enough.

[00:10:11] Training concierges properly.

[00:12:24] Online fitting challenges.

[00:14:19] Why arch support matters.

[00:17:08] Linking scans to online.

[00:18:40] Fixing online misfits.

[00:20:09] Advice without pressure.

[00:21:28] When footwear isn’t enough.

[00:22:47] Helping with existing shoes.

[00:24:06] Removing buying pressure.

[00:26:02] Comfort Co expansion.

[00:29:03] The concierge promise.