Why “Well-Produced” Brands Still Fail

From the Golden Globes to AI-generated campaigns, this episode breaks down why brands are struggling to stay relevant in a culture-first world.

Camille and Phillip unpack what award shows, Alo’s HQ, influencer entitlement, celebrity beauty brands, and AI creativity all reveal about modern branding. They explore why “well-done but unmemorable” has become the industry’s biggest problem, how shortcuts are eroding trust, and what still works when attention is fragmented and audiences are skeptical.

A candid conversation about strategy, storytelling, and why relevance now requires more than visibility.

🏢 Hire My Agency.

Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.

👉 https://thirdeyeinsights.ca/hire-tei

💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.

👉 https://camille-moore.com/

🤝 1:1 Brand Strategy Intensives

For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.

👉 http://bit.ly/4krhxgO

📬 Subscribe to Branding With Benefits (My Substack)

Free weekly branding insights for people who want blunt strategy, not fluff.

👉 https://substack.com/@camilleemoore

🎙️ Podcast Available On:

Spotify | Apple Podcasts | YouTube | Everywhere You Stream

📱 Follow Camille Moore

Instagram: @camillemoore

TikTok: @camille.moore_

LinkedIn: Camille Moore

🌐 Website: camille-moore.com

🎨 Follow The Art of the Brand

Instagram: @theartofthebrand

✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(178)

The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns

Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, me...

16 Sep 58min

How Brands Destroy Years of Equity

Some of the world’s most recognizable brands are starting to look a little less distinctive.Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dy...

14 Sep 1h 8min

Outrage Culture Is Killing Great Advertising

This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, c...

2 Sep 17min

Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online

This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what mak...

27 Aug 34min

AI is making everyone sound the same

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conve...

26 Aug 59min

Did ChatGPT Design Instagram's New Logo?

This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million,...

24 Aug 55min

AI can create everything except this

This week's episode is about what happens when the internet starts having more bots than humans. AI can now search, shop, write, clip content and increasingly make decisions for us, but the more effic...

13 Aug 1h 7min

The Motorcycle Crash That Started a Wellness Empire

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw...

10 Aug 1h 14min