FutureProof Advisor Podcast8 Nov 2023

Amplifying Your Brand Presence with John Lenker and Kevin deLaplante

In this episode of Bridging the Gap, Matt sits down with John Lenker, Founder and Chief Vision Officer of LENKER, Owner of Wood + Metal Fabrications LLC, and Author, and Kevin deLaplante, Ph.D., Partner and Chief Knowledge Officer at LENKER, Founder of the Critical Thinker Academy, and Founder of the Argument Ninja Dojo. From personal branding to marketing strategies, John and Kevin share their insights and experiences in building successful businesses and cultivating their own unique brands.

They discuss the importance of understanding how people learn in marketing, developing authenticity, and crafting a compelling value proposition. With practical advice and impactful stories, this episode offers knowledge on building a personal brand, staying focused in business, and creating lasting success in the competitive world of marketing.

John and Kevin explore the "Do Be Have" concept as a pathway to success, stressing the importance of being the right kind of person and putting in the required effort. They also touch upon the fragility of one's reputation in the business world and stress the ongoing importance of maintaining authenticity, even as one reaches higher levels of success. Additionally, they shed light on the key elements of a brand: reach, reputation, and relationships. Furthermore, they share strategies for expanding brand reach and the importance of intentional influence and crafting a strong reputation over time.

Whether you're an aspiring entrepreneur, marketing professional, or simply interested in the dynamic world of business, this episode offers practical tips and inspiring stories to help you bridge the gap between academia and the professional world, and carve your own path to success.

More Content For Financial Advisors and Wealth Management Firms

YouTube

Twitter

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(200)

Q&A: Why Successful Firms Struggle to Innovate

There's a difference between being busy and actually moving forward — and most firms are doing a lot of the former while calling it the latter. In this episode of The FutureProof Advisor, Shannon join...

20 Aug 19min

AI Isn't Killing Jobs. It's Creating a New Economy.

The narrative around AI and job loss is louder than the data supports — and that gap matters for how we talk to clients. In this episode of The FutureProof Advisor, I dig into what's actually happenin...

6 Aug 20min

AI Doesn't Create Value. Your Process Does.

The questions advisors are asking right now aren't abstract — they're urgent, practical, and rooted in the daily reality of trying to move forward without losing what makes their firms valuable in the...

24 Juli 24min

Even the Pope is Talking about IAI. Your Clients are Too.

The conversation around AI has officially moved beyond the technology sector — and the implications for wealth management are worth paying attention to. In this episode of The FutureProof Advisor, I e...

9 Juli 23min

Q & A: The AI Blueprint for RIA's

The questions advisors are asking about AI right now reveal something important: most firms aren't struggling with access to tools — they're struggling with intention. In this episode of The FuturePro...

26 Juni 25min

Digital Workers & Robots: What Advisors Should be Watching

The pace of AI development isn't slowing down — and for wealth management firms, the implications are arriving faster than most are prepared for. In this episode of The FutureProof Advisor, I break do...

12 Juni 22min

The Biggest AI Questions Advisors Are Asking

The questions advisors are asking about AI right now aren't abstract — they're urgent, practical, and coming from every corner of the industry. In this episode of The FutureProof Advisor, I sit down w...

28 Maj 32min

How AI Is Quietly Transforming Wealth Managment

The AI story has shifted — and the shift matters for how we think about both our firms and our clients' portfolios. In this episode of The FutureProof Advisor, I explore how the biggest names in techn...

21 Maj 24min