FutureProof Advisor Podcast6 Dec 2023

Reshaping Financial Advice Through Marketing, Differentiation, and Technology with Kelly Waltrich

This week on Bridging the Gap, Matt dives into the intricate world of marketing with Kelly Waltrich, former Chief Marketing Officer at eMoney Advisor and Orion Advisor Solutions, now CEO and Co-Founder at Intention.ly, Fintech and Martech Advisor, and Inaugural WealthManagement.com’s CMO of the Year. The conversation kicks off with Kelly’s journey from a thirteen-year-old entrepreneurially-minded individual selling ideas to her grandmother, to her strategic maneuvers through various financial sectors, ultimately leading to the launch of her marketing firm. The narrative chronicles her encounters with prominent fintech companies, emphasizing the significance of purposeful marketing. Her journey mirrors a commitment to continuous evolution and adaptability within the industry. Kelly’s story serves as a beacon for aspiring marketers and financial advisors alike, proving that a deliberate path combined with experience-driven growth is a compelling formula for success.

The episode further explores the common missteps in the financial advisory community's approach to marketing, highlighting the reluctance to invest in what could be a business's most potent growth engine. Kelly advocates for a customized approach, dismantling the myth of one-size-fits-all marketing solutions in favor of personalized strategies that resonate. She explores the hurdles encountered in her entrepreneurial path, highlighting the complexities of blending personal relationships with business. Her initial experience, where friends became her inaugural clients, became a pivotal lesson that reshaped her outlook on constructing a resilient business framework.

As the conversation continues, you'll pick up valuable tips on how to match marketing plans with a company's growth goals and set clear targets for smart marketing investments. Matt examines different marketing options, delving into how to attract clients and finding a balance between immediate successes and long-term strategies. The episode wraps up with a discussion about the future of financial advice. It touches on blending technology, understanding behavior, and creating customized experiences for different clients.

More Content For Financial Advisors and Wealth Management Firms

YouTube

Twitter

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(200)

Q & A: The AI Blueprint for RIA's

The questions advisors are asking about AI right now reveal something important: most firms aren't struggling with access to tools — they're struggling with intention. In this episode of The FuturePro...

26 Juni 25min

Digital Workers & Robots: What Advisors Should be Watching

The pace of AI development isn't slowing down — and for wealth management firms, the implications are arriving faster than most are prepared for. In this episode of The FutureProof Advisor, I break do...

12 Juni 22min

The Biggest AI Questions Advisors Are Asking

The questions advisors are asking about AI right now aren't abstract — they're urgent, practical, and coming from every corner of the industry. In this episode of The FutureProof Advisor, I sit down w...

28 Maj 32min

How AI Is Quietly Transforming Wealth Managment

The AI story has shifted — and the shift matters for how we think about both our firms and our clients' portfolios. In this episode of The FutureProof Advisor, I explore how the biggest names in techn...

21 Maj 24min

The Invisible Rules Running Your Firm

Every firm has two operating systems. The one that's documented — and the one that actually runs the place. In this episode of The FutureProof Advisor, I explore what I call shadow systems: the unwrit...

14 Maj 24min

Why Dunbar's Number Doesn't Define Your Capacity

We've been told there's a ceiling on how many deep client relationships an advisor can maintain — that human cognition has hard limits, and trying to exceed them means sacrificing quality for quantity...

7 Maj 24min

Your CRM Knows Everything

Data tells you what clients have. It rarely tells you why it matters to them. In this episode of The FutureProof Advisor, I explore the gap between personalization and purpose — and why confusing the ...

30 Apr 27min

The Questions You Are Not Asking

The most valuable conversations advisors can have with clients rarely start with the questions we were trained to ask. In this episode of The FutureProof Advisor, I explore why the financial services ...

23 Apr 31min