174 | Core Elements Every High-Converting Interior Design Website Needs With Elle Kwan

“A good website really should be qualifying your inquiries and increasing them as well.”

Does your website actually do that? Or does it simply exist as a gallery of pretty images while you continue to explain yourself over and over again in emails, DMs, and discovery calls?

If you’ve ever hesitated before sending someone your website link, or felt a little cringe when a potential client says they want to “check out your site,” this episode is for you.

Today, I’m sitting down with Elle Kwan to unpack what separates a beautiful website from a high-converting interior design website — one that supports your business, filters your inquiries, and reflects the true level of your work.

She shares about what should actually be on your website, the most common mistakes designers make with their online presence, and how to know when it’s time for a website redesign.

If you want your website to feel like a confident extension of your brand — and a tool you’re proud to share — you’ll want to listen closely.

Featured Guest:

Elle Kwan is a website designer and copywriter who works with interior designers whose work deserves the spotlight but whose websites aren’t fully reflecting their expertise. With a background in journalism and luxury publishing, Elle brings together strategy, storytelling, and design to create elevated online presences that attract dream clients, larger budgets, and meaningful opportunities.

What You’ll Learn in This Episode

✳️ Why most interior design websites fail to convert visitors into inquiries

✳️ The essential criteria of a high-converting website for interior designers

✳️ How storytelling, case studies, and testimonials build trust and authority

✳️ The difference between Instagram marketing and website strategy

✳️ Common website mistakes that create confusion and low-quality leads

✳️ When it’s time for a website redesign and how to recognize the signs

✳️ What questions to ask before hiring a website designer

Read the Blog >>> Core Elements Every High-Converting Interior Design Website Needs

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!

Check out our Designer's Playlist!

*️ Start Your Interior Design Journey

*️ From Newbie to Confident Designer

*️ Switching Gears to Interior Design

Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career

Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps

0:00 Introduction and Guest Bio

2:30 Elle Kwan’s Background

8:01 What Should Be In an Interior Design Website

10:51 How Can Your Website Help You Stand Out as a Designer

16:12 Common Website Mistakes Designers Make

18:39 Signs It’s Time for a Website Redesign

20:33 What to Ask Before Hiring a Website Designer

24:28 Elle’s 3S Framework for Website Consultations