236: Get Uncomfy: Reinvention, Risk, and Building What You Wish Existed with Liz Garcia

Liz Garcia is the kind of woman who makes you want to sit up straighter, open a new notes app, and finally do the thing you've been talking yourself out of.

In this second guest interview of the Ages & Stages series, I sit down with Liz — owner of Storage Theory, founder of GW Spice Co., mom of two, serial entrepreneur, and host of The Liz Garcia Show — to talk about what it really looks like to pivot from corporate life into entrepreneurship… and keep going even when it's scary.

Liz shares the "before and after" moment that propelled her family into business ownership, how perfectionism held her back (until it didn't), and why she believes you should go to worst-case scenario… and ask yourself if you'd survive it (spoiler: you would).

This episode is for the woman who's been feeling the nudge to make a change — but needs a little courage, a little honesty, and a reminder that you are capable of more than you believe.

What You'll Hear in This Episode

• Liz's journey from graphic design → insurance → sales → entrepreneurship

• The pivotal life moment that lit a fire under her and her husband to "just start"

• Why perfectionism keeps so many women stuck and how to loosen its grip

• A behind-the-scenes look at building an e-commerce brand

• How Liz thinks about fear: go to worst case scenario and see if you'd survive it

• The question that guides her major decisions: "Will I regret not trying?"

• The power of putting yourself in rooms you don't feel ready for

• Why Liz believes we should create what we wish existed, especially in the Midwest

• The constant she's learned through every age and stage: "I'm capable of more than I believe."

Resources & Links

• Liz on Instagram: @lizgarcia.me

• Storage Theory: @storagetheory

• Storage Theory website: storagetheory.com

• Liz's podcast: The Liz Garcia Show

• 1 Million Cups (mentioned in episode): local weekly entrepreneur meetups (check your city's chapter)