The Property Guests Talk About Without Being Asked

The Property Guests Talk About Without Being Asked

You don't need a referral program. You need to be worth mentioning.

This episode explores why some properties get talked about for years—and others disappear the moment the stay ends. The difference isn't marketing. It's memory.

In this episode:

Why organic word-of-mouth has nothing to do with asking for reviews

The Cheerios vs. Disney World finding—and what it means for hospitality

How Coqui Coqui built a trigger guests carry home in a bottle

The hot chocolate I still think about thirty years later

What the "curse of knowledge" is costing you

One thing to try this week: how to walk your property like a first-time guest

Mentioned:

Coqui Coqui Perfumería — Mexico

Hotel Emma — San Antonio

Kai Luum — Mexico (1990s)


Key idea:

"The properties people talk about aren't the ones that asked for the review. They're the ones that gave guests something specific enough to carry."

Connect:

Subscribe on Substack for weekly ideas on how guests decide:

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